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Billie Eilish Makes Her Metaverse Move

New trademark filings suggest the seven-time Grammy winner is expanding her empire into the world of NFTs and the metaverse, giving her iconic Blohsh logo a new Web3 home.

Billie Eilish has had a lot going on lately. But then again when doesn’t she?

At just 20 years old, Eilish is currently traveling the United States on her world tour in support of Happier Than Ever, her July sophomore album that debuted at No. 1. Around her 20th birthday in December, she pulled double duty on Saturday Night Live as host and musical guest. She already has seven Grammys to her name, and she’s nominated for seven more this year.

And Billie Bossa Nova’s universe just got that much more expansive.

Last Saturday, Feb. 26, the singer-songwriter and all-around pop-cultural icon filed two new trademark applications for her name and Blohsh logo that indicate she is entering the metaverse and getting involved with the world of crypto technology and NFTs.

Trademark attorney Mike Kondoudis shared the news Thursday:

Billie Eilish’s Trademark Filings

“BILLIE EILISH”
  • Description: As stated in the official filing with the United States Patent and Trademark Office (USPTO), “The mark consists of standard characters without claim to any particular font style, size, or color.”
  • What it’s for: “Digital materials, namely, non-fungible tokens or NFTs; Downloadable digital media, name, digital collectibles created with blockchain-based software technology; Downloadable video game software; Downloadable virtual goods, namely, computer software programs featuring in-game resources, tokens, and virtual currency for use in video games and online virtual worlds.”
BLOHSH EMBLEM
  • Description: Per USPTO, “The mark consists of the silhouette of a stylized human standing with his or her shoulders diagonally slanted. Color is not claimed as a feature of the mark.”
Billie Eilish logo and her history | LogoMyWay
Billie Eilish’s “Blohsh” logo
  • What it’s for: “Digital materials, namely, non-fungible tokens or NFTs; Downloadable digital media, namely, digital collectibles created with blockchain-based software technology; Downloadable video game software; Downloadable virtual goods, namely, computer software programs featuring in-game resources, tokens, and virtual currency for use in video games and online virtual worlds.”

Eilish’s filing should come as no surprise, as similar filings have become an increasing trend across the entertainment industry. Just this week, Billboard and Universal Music Group announced a joint venture into the NFT space with “ChartStars.”

Eilish is signed to Interscope, a UMG label.

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