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March 11, 2022

Cristiano Ronaldo Expands Portfolio with Talabat Deal

Cristiano Ronaldo has scored a new partnership. The Manchester United superstar announced on Thursday that he is joining food and grocery delivery platform Talabat as a brand ambassador. Ronaldo, whose brand portfolio includes a lifetime deal with Nike as well as partnerships with Unilever and DAZN, recently became the first person to reach 400 million Instagram followers. He also ranked No. 3 on 2021’s Forbes highest-paid athlete list.

Baseball is Back!

After 99 days, baseball is back. The MLB and MLBPA struck a deal late Thursday afternoon, which will bring the nation’s pastime back on Apr 7 and ensure a 162-game season. The deal resolves many items, including an increase in the luxury tax and the minimum salary. Additionally, fans will notice some major changes with the inclusion of the universal designated hitter and an expanded playoff pool. Boardroom runs down everything you need to know about the deal. 

Tom Brady Makes Metaverse Moves

One thing is for certain, and that is that Tom Brady is approaching his next chapter with the same intensity he brought to the gridiron. The seven-time Super Bowl champ filed paperwork to secure trademarks to build his place in the metaverse, according to Michael Kondoudis. The trademarks, which include the GOAT’s signature, cover a wide range of virtual goods including NFTs, blockchain-based collectibles, and more.

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Nashville SC Nets Naming Sponsor with Geodis

Nashville has slowly risen as one of America’s most exciting sports markets. And, on Thursday, the city’s newest professional team, Nashville SC, announced that it had secured a naming rights sponsor for its stadium. The club is teaming up with Geodis, a global logistics company based in Music City. The 30,000 seat, $355 million stadium is scheduled to debut for the club’s home opener on May 1.

U.S. Bank Joins the WNBA as a Changemaking Sponsor

Following in the success of the 25th season of the league, the WNBA has its eyes on its next chapter. The league is set to tip-off in early May, and earlier this week it revealed its national broadcast schedule in partnership with ESPN. It announced on Thursday that U.S. Bank will become the official bank of the WNBA, joining its Changemaking sponsorship level, which also includes AT&T, Google, Deloitte, and Nike. The WNBA also announced that it will host its draft live on Apr 11 at Spring Studio in New York City.

Myles Garrett Inks New Deal with Reebok

It’s been a big month for Reebok. The Boston-based sportswear brand closed its deal with Authentic Brands Month, and as the ink dries it is rolling out a number of announcements. First up, the company announced on Thursday that it has re-signed two-time All-Pro defensive end Myles Garrett to a multiyear deal. The Cleveland Browns star will collaborate with the brand on performance gear, while also taking part in new product development and testing. 

MLS Teams Up with Black-owned Banks for Historic Partnership

We are just two weeks into the MLS season, and it’s already been a historical one for the league. The league will leverage a $25 million loan facilitated by the National Black Bank Foundation. It marks the largest-ever commercial transaction by a sports league exclusively with Black-owned banks. The announcement is part of the MLS’s ongoing diversity, equity, and inclusion efforts.

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