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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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March 11, 2022
MADRID, SPAIN - FEBRUARY 23: Cristiano Ronaldo of Manchester United looks on during the warm up prior to the UEFA Champions League Round Of Sixteen Leg One match between Atletico Madrid and Manchester United at Estadio Metropolitano on February 23, 2022 in Madrid, Spain. (Photo by Jonathan Moscrop/Getty Images)

Cristiano Ronaldo Expands Portfolio with Talabat Deal

Cristiano Ronaldo has scored a new partnership. The Manchester United superstar announced on Thursday that he is joining food and grocery delivery platform Talabat as a brand ambassador. Ronaldo, whose brand portfolio includes a lifetime deal with Nike as well as partnerships with Unilever and DAZN, recently became the first person to reach 400 million Instagram followers. He also ranked No. 3 on 2021’s Forbes highest-paid athlete list.

Baseball is Back!

After 99 days, baseball is back. The MLB and MLBPA struck a deal late Thursday afternoon, which will bring the nation’s pastime back on Apr 7 and ensure a 162-game season. The deal resolves many items, including an increase in the luxury tax and the minimum salary. Additionally, fans will notice some major changes with the inclusion of the universal designated hitter and an expanded playoff pool. Boardroom runs down everything you need to know about the deal. 

Tom Brady Makes Metaverse Moves

One thing is for certain, and that is that Tom Brady is approaching his next chapter with the same intensity he brought to the gridiron. The seven-time Super Bowl champ filed paperwork to secure trademarks to build his place in the metaverse, according to Michael Kondoudis. The trademarks, which include the GOAT’s signature, cover a wide range of virtual goods including NFTs, blockchain-based collectibles, and more.

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Nashville SC Nets Naming Sponsor with Geodis

Nashville has slowly risen as one of America’s most exciting sports markets. And, on Thursday, the city’s newest professional team, Nashville SC, announced that it had secured a naming rights sponsor for its stadium. The club is teaming up with Geodis, a global logistics company based in Music City. The 30,000 seat, $355 million stadium is scheduled to debut for the club’s home opener on May 1.

U.S. Bank Joins the WNBA as a Changemaking Sponsor

Following in the success of the 25th season of the league, the WNBA has its eyes on its next chapter. The league is set to tip-off in early May, and earlier this week it revealed its national broadcast schedule in partnership with ESPN. It announced on Thursday that U.S. Bank will become the official bank of the WNBA, joining its Changemaking sponsorship level, which also includes AT&T, Google, Deloitte, and Nike. The WNBA also announced that it will host its draft live on Apr 11 at Spring Studio in New York City.

Myles Garrett Inks New Deal with Reebok

It’s been a big month for Reebok. The Boston-based sportswear brand closed its deal with Authentic Brands Month, and as the ink dries it is rolling out a number of announcements. First up, the company announced on Thursday that it has re-signed two-time All-Pro defensive end Myles Garrett to a multiyear deal. The Cleveland Browns star will collaborate with the brand on performance gear, while also taking part in new product development and testing. 

MLS Teams Up with Black-owned Banks for Historic Partnership

We are just two weeks into the MLS season, and it’s already been a historical one for the league. The league will leverage a $25 million loan facilitated by the National Black Bank Foundation. It marks the largest-ever commercial transaction by a sports league exclusively with Black-owned banks. The announcement is part of the MLS’s ongoing diversity, equity, and inclusion efforts.

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Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.