This season marks the longest in NFL history, and Week 18 is rife with storylines that will capture everyone’s attention around the country. But in New York, the games could have a little extra importance as mobile sports betting went live at 9 a.m. We dove into all the critical matchups to help guide your Sunday viewing. In preparation, the sportsbooks are ready for the history-making day, and making it easier for users to get ready to place their bets. For example, FanDuel is offering new users $100 credit to help launch their accounts.
Savage X Fenty Announces Brick and Mortar Locations
Rihanna may not have dropped any music in recent memory, but the icon announced that her billion-dollar business Savage X Fenty will open brick and mortar retail stores this year. As part of its initial launch, locations will include Vegas, LA, Houston, Philadelphia, and DC. The company got a $1 billion valuation in 2021, driven by over 200% in growth and an increase to its VIP member base by more than 150%.
Josh Giddey Leaps Into Metaverse with Crypto Gaming United
The OKC guard became the younger player in NBA history to log a triple-double this week. But Josh Giddey has his eye on the metaverse, as well as the basket. He announced that he is teaming up with Crypto Gaming United, making him the company’s first-ever sponsor. He will help enable future product development, and host events in the virtual space.
Kanye West Taps Gap, Balenciaga for New Yeezy Collab
2022 is the second year of Ye’s 10-year deal with Gap, and on Friday he revealed that it will leap to new heights this summer. The rapper turned fashion designer is teaming up with Demna Gvasalia, the creative director of Balenciaga, to bring a collab to retail shelves in June. The project is officially titled “Yeezy Gap Engineered by Balenciaga.”
Mojo Vision Raises $45M for AR Contacts
In 2020, Mojo Vision raised $51 million, teasing the way that contacts lenses could become your personal trainer. Using augmented reality, the lenses work in concert with sports and fitness applications. And on Friday, the company revealed that they have completed a follow-up round, raising an additional $45 million. Investors include Amazon Alexa Fund, PTC, and Edge Investments. The contact lenses blend AR, while also enhancing users’ data usage to optimize their performance. The company is also teaming up with Adidas for further product development as a key part of its growth strategy.
USGA, ProMedica Health Link for $10M Wallet for U.S. Women’s Open
Women’s golf is following in the footsteps of tennis, and in 2022, the members of the tour have the potential to secure a substantial bag. The USGA announced that, enabled by a partnership with ProMedica Health, the purse for the U.S. Women’s Open will increase to $10 million in 2022 and to $12 million by 2026. The 2022 prize wallet is $4.5 million more than the 2021 total, marking a major improvement for the women’s game.
John Legend Joins Exclusive Club, Sells Catalog Mid-Career
The Philly-born crooner said that he was inspired by recent deals announced by Bruce Springsteen and Neil Young. The catalog was acquired by BMG Music and KKR, which was also associated with the purchase of ZZ Top’s catalog in recent weeks. The financial details of the deal are unknown at this time.
NBA Launchpad Supports the Future of Basketball Tech
The NBA announced in June that it was introducing a new innovation plan to support the research and development of future solutions related to five key categories: ankle injury innovation, elite youth player performance, referee training, and development and youth health and wellness. This week, they revealed the inaugural class of grantees, each of which will build projects alongside NBA organizations over the next six months. The winners include LA-based Breathwrk, which is an app that focuses on the breath to optimize performance, and UK-based Rezzil, which utilizes VR to improve cognitive functioning and game analysis.