About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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February 12, 2024

Kansas City Chiefs Secure Back-to-Back Super Bowl Titles

It was an overtime nail-biter in Las Vegas. Patrick Mahomes and the Kansas City Chiefs secured their second consecutive NFL championship on Sunday, beating the San Francisco 49ers 25-22 in overtime. The victory came on a Mahomes pass to Mecole Hardman with three seconds left on the clock. The win secures Mahomes’ place in the GOAT conversation, as the 28-year-old secured his third Super Bowl win in his young career. Additionally, Mahomes told his team to avoid the glitz and glamour on their “business trip,” promising that he would fly the full team back to Las Vegas at a later date.


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Beyoncé Drops Two Songs, Announces "Act II"

Beyoncé may be one of the most popular Super Bowl halftime acts of all time. The singer made yet another impact on the biggest night in American sports on Sunday. Not only did Bey make an appearance in Verizon’s Super Bowl spot, but she also took the opportunity to announce new music. The ad unveiled Act II. The first two tracks “Texas Hold ’Em” and “16 Carriages” hit streaming services immediately after the ad first appeared. The follow-up to Renaissance will drop on March 29.

Universal Music Publishing Group Tops Labels with 18 Musical Super Bowl Advertising Appearances

The Super Bowl is the most powerful moment on the advertising calendar. The $7 million spots drew star power, from Ben Affleck, Matt Damon, Jennifer Lopez, and Tom Brady for Dunkin’ to the aforementioned Beyoncé for Verizon. Billboard analyzed this year’s offerings and crowned Universal Music Publishing Group as the night’s biggest king. Eighteen UMG songs made an appearance in ads. The report also revealed that music rights for the moment range from $150,000 to more than $1 million.

Off-White Makes Super Bowl Costume Design Debut

Virgil Abloh’s lasting legacy was on stage during Usher’s star-studded halftime show. Off-White’s art and image director Ib Kamara confirmed that the Abloh-founded line designed the sparkling blue and black ‘fit featured during the second half of the performance. In a conversation with GQ, Kamara confirmed that Usher reached out personally with the request. The blue and black ensemble included 394,000 crystals.

WWE, X Agree to Bite-sized Match Format

The WWE is coming to X. The wrestling giant followed up its news that it inked a massive deal with Netflix. Now, the WWE announced it will broadcast five-minute matches on the social media platform. WWE Speed will kick off a two-year partnership between the two companies. The timed matches will take place each week for the whole year. The move may be part of a larger effort by X to contract more live sporting events,  as it recently inked a deal with Fox to stream content during both the upcoming Olympics and FIFA World Cup.