It was an overtime nail-biter in Las Vegas. Patrick Mahomes and the Kansas City Chiefs secured their second consecutive NFL championship on Sunday, beating the San Francisco 49ers 25-22 in overtime. The victory came on a Mahomes pass to Mecole Hardman with three seconds left on the clock. The win secures Mahomes’ place in the GOAT conversation, as the 28-year-old secured his third Super Bowl win in his young career. Additionally, Mahomes told his team to avoid the glitz and glamour on their “business trip,” promising that he would fly the full team back to Las Vegas at a later date.

Beyoncé may be one of the most popular Super Bowl halftime acts of all time. The singer made yet another impact on the biggest night in American sports on Sunday. Not only did Bey make an appearance in Verizon’s Super Bowl spot, but she also took the opportunity to announce new music. The ad unveiled Act II. The first two tracks “Texas Hold ’Em” and “16 Carriages” hit streaming services immediately after the ad first appeared. The follow-up to Renaissance will drop on March 29.

The Super Bowl is the most powerful moment on the advertising calendar. The $7 million spots drew star power, from Ben Affleck, Matt Damon, Jennifer Lopez, and Tom Brady for Dunkin’ to the aforementioned Beyoncé for Verizon. Billboard analyzed this year’s offerings and crowned Universal Music Publishing Group as the night’s biggest king. Eighteen UMG songs made an appearance in ads. The report also revealed that music rights for the moment range from $150,000 to more than $1 million.

Virgil Abloh’s lasting legacy was on stage during Usher’s star-studded halftime show. Off-White’s art and image director Ib Kamara confirmed that the Abloh-founded line designed the sparkling blue and black ‘fit featured during the second half of the performance. In a conversation with GQ, Kamara confirmed that Usher reached out personally with the request. The blue and black ensemble included 394,000 crystals.

The WWE is coming to X. The wrestling giant followed up its news that it inked a massive deal with Netflix. Now, the WWE announced it will broadcast five-minute matches on the social media platform. WWE Speed will kick off a two-year partnership between the two companies. The timed matches will take place each week for the whole year. The move may be part of a larger effort by X to contract more live sporting events,  as it recently inked a deal with Fox to stream content during both the upcoming Olympics and FIFA World Cup.