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April 6, 2022

Rihanna Takes Her Place on Forbes’ List of Billionaires

Forbes released its annual list of billionaires on Tuesday, and it has one new – and very stylish – member. Rihanna made her mark on this year’s list, which contained a smaller number of individuals as compared to 2021. Elon Musk lept over Jeff Bezos for the number one spot, tallying an individual wealth valued at $219 billion. The news came on the same day that reports emerged that Musk accepted a position on the board of directors at Twitter. Collectively, the world’s billionaires possess $12.7 trillion in wealth. 

New York Jets Foundation Donates $1M to Ukrainian Relief

The Jets Foundation is making moves in the off-season. Susan Johnson, the wife of team Chairman Robert Wood Johnson, grew up in Ukraine, making the donation extremely personal to the Jets family. The Foundation announced on Tuesday that it will donate $1 million to Ukrainian relief over the next year, distributing $100,000 each month to multiple humanitarian organizations. The first installment will go to Plast Scouting – USA, which addresses Ukraine’s urgent needs through direct support.

Bieber and BetterHealth Unlock Access to Therapy with New Partnership

In 2017, Justin Bieber cut short his ‘Purpose’ tour, citing personal struggles. In the years since, the Canadian pop star has become a vocal advocate for mental health. On Tuesday, he announced a new partnership with BetterHealth that enables access to mental health services for both his tour staff and his fans. He will provide free access to therapy to the tour staff, who work day in and day out to craft each detail for his Justice World Tour. Bieber follows in the footsteps of Ariana Grande who also worked with the online mental health company to provide $5 million in counseling on World Mental Health Day last October. 

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Tiger Woods Commemorates ‘Iconic Fist Pumps’ with Autograph

All eyes are on Augusta, as Tiger Woods has scrapped together an impressive set of practice rounds in preparation for his return to the Masters after his accident rendered questions as to whether he would ever return to the sport. While the legend is still technically a maybe for Thursday’s tee time, he has expressed that he is likely to play. Regardless of what happens this year, Woods has a lot of fond memories of Augusta National and he’s teamed up with Autograph to curate a five-NFT set, commemorating his most iconic fist pumps. The collection drops on Thursday and will consist of 16,600 collectibles.  

LaMelo Ball Spins Into the Music World

The 2020-2021 Rookie of the Year has made nearly as many moves off of the court as he has on it this season. Reports emerged on Tuesday that the Hornets guard has filed trademarks for 1 of 1 Records, which secures the rights not only for recordings but also for affiliated NFTs and virtual recordings hinting at a virtual rendition. The news comes soon after Ball made metaverse moves earlier this year.

St. Peter’s Loses Doug Edert and Other Stars to Transfer Portal

The Cinderella story is over. St. Peter’s had an incredible run to the Elite Eight, but the fairytale has officially come to a close. After head coach Shaheen Holloway announced his impending move to his alma mater of Seton Hall, standout players Doug Edert, Daryl Banks, and Matthew Lee each declared that they will enter the transfer portal. Will they re-join their coach in South Orange?

Nike, Capital One Net Big Wins in March Madness Brand Exposure

South Carolina and Kansas aren’t the only winners of this year’s March Madness Tournament. Elevate Sports Ventures and Hive Analytics calculated the total value of brand exposure at this year’s tournament, and it tallied up to $410 million. Nike, Capital One, Buick, and Spalding ranked among the top beneficiaries. These figures are calculated exclusively from in-game exposure and do not account for the billion-dollar advertising market.

Normani Takes Herself Out to the Ballgame with Frito-Lay

Opening day is nearly upon us, and Frito-Lay is teaming up with Major League Baseball to promote its efforts to attract more women to the sport. To accomplish this, it has tapped pop sensation Normani as its resident Cracker Jill. Frito-Lay has committed $200,000 to the Women’s Sports Foundation as it prepares for the new season. As part of the effort, Normani has also recorded a “reimagined” version of “Take Me Out to the Ballgame,” and the snack company has repackaged a limited-run of “Cracker Jills,” which celebrates women who have broken down barriers in sports. 

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