Saudi Arabia will host the 2034 FIFA Men’s World Cup, FIFA announced on Monday. The decision came after Australia dropped its bid to host, which left Saudi Arabia as the lone remaining bidder. By rule, rotational regional requirements disqualified 2026 World Cup host North America and 2030 hosts Europe, Africa, and South America from bidding for 2034.

Boardroom’s Shlomo Sprung has more details about Saudi Arabia’s World Cup bid.

On Wednesday, Verizon and UNINTERRUPTED announced their new campaign, “Verizon Run The Playlist,” a collab effort between the NFL and Apple Music to delve into the bond between NFL franchises, their legion of fans, and the music that unites them. Starting with the Tennessee Titans and Pittsburgh Steelers, the “Verizon Run The Playlist” will feature Apple Music playlists curated by players from all 32 teams. Find the tracklist exclusively on Apple Music, and fans can anticipate new playlists through the rest of the regular season across a wide range of genres. The campaign will also feature a digital content series where top NFL stars will sit down with renowned music artists to engage in dialogue to explore the intersection of culture and sports. Episodes will launch in December and be available to stream on UNINTERRUPTED’s YouTube page.

Boardroom’s Michelai Graham details this unique partnership between Verizon and UNINTERRUPTED. 

Major League Pickleball is headed to the heart of Texas this weekend for MLP Dallas. There’s a ton of action on the docket in the penultimate tournament weekend of the Premier League season in what will mark the first joint event between the MLP & PPA. The MLP plays the tournament as a lead-in to PPA Nationals. The group stage will present a rematch between the Brooklyn Aces and the Miami Pickleball Club. The last time the two teams faced off it ended in a thrilling Dreambreaker. Plus, as the Aces take on the Utah Black Diamonds, it will present a match-up of Catherine Parenteau and Anna Leigh Waters, considered as the sport’s best female athletes. Stay tuned for continued coverage at Boardroom.

Klutch Sports is boosting its NFL personnel. The Rich Paul-run agency announced on Wednesday that Venessa Hutchinson will serve as the new Senior Director of Football Coaches and Executives. She previously served at the NFL as Director of Football Pipeline Development. Current NFL players represented by Klutch Sports include Jalen Hurts, Bijan Robinson, and DeAndre Hopkins.

Netflix disclosed Wednesday that its cheaper, ad-supported tier has amassed 15 million global monthly active users. CNBC notes that’s triple the most recent figure, which was disclosed in May, and notable growth for Netflix as it celebrates a year since rolling out the new subscription option. Netflix’s newly installed head of advertising, Amy Reinhard, added the company is working to expand offerings with new benefits for both marketers and consumers. A new perk for ad subscribers is downloading films and TV series, which was not previously available in that lower-cost option. On the marketer side, Reinhard teased including single-show sponsorships and “binge” ads in the service, offering users an ad-free series episode after watching a few in a row.

Overtime is partnering with the NFL, with the media brand providing its nearly 100 million followers online exclusive behind-the-scenes access to key NFL moments, including Super Bowl LVIII, NFL Pro Bowl Games, the 2024 NFL Combine, and the 2024 NFL Draft. This partnership expands the NFL’s content horizon to cater to its ever-growing audience both stateside and overseas. This will also broaden the distribution of league content to reach younger Gen-Z fans. OT SZN, Overtime‘s football-focused social media accounts, recorded 1.4 billion minutes of content consumed by fans in 2022. On TikTok, OT SZN is the largest football account in US sports media, with 3.5 million followers.