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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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October 15, 2024
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In a unanimous vote on Tuesday, NFL owners officially approved Tom Brady’s limited stake in the Las Vegas Raiders during the league’s fall meetings. Brady’s group now lays claim to 10% in the Raiders, with the seven-time Super Bowl champ personally holding a 5% stake. This decision officially marks the end of his playing days; however, TB12 is commemorating his first year in the booth as a member of the Fox announcing team. The meetings finalized a number of decisions for the league, including designating Atlanta’s Mercedes-Benz Stadium as the host of 2028’s Super Bowl LXII. 

Cole Bennett is set to direct a documentary film chronicling the rise of rapper Chief Keef, Variety revealed in a Tuesday exclusive. The project will also be produced in partnership with Kenya Barris‘ Khalabo Ink Society. An official title or release date has yet to be confirmed, but the film “will examine Chicago’s influence on Keef’s life and career, as well as his impact on the city’s music scene and beyond.”

Sphere Entertainment Co. and the Department of Culture and Tourism in Abu Dhabi confirmed Tuesday morning that a second Sphere will be built in the United Arab Emirates capital. Expected to open in 2030, both parties said the incoming structure “will seamlessly integrate advanced technology with captivating storytelling, creating unforgettable memories for everyone who visits.” The new venue will echo the scale of the original 20,000-capacity Sphere in Sin City; however, the exact location has yet to be announced. 

The NWSL’s newest expansion team officially has a name. BOS Nation Football Club will kick off in 2026. According to ESPN, BOS Nation is an anagram for “Bostonian,” and its primary colors are green and black. The team also announced Tuesday that former Olympic gymnast Aly Raisman and actress and producer Elizabeth Banks have also joined BOS Nation as investors. This marks the 15th NWSL franchise, however ESPN says a 16th team will be announced in the coming weeks. The club’s name and its corresponding “Too Many Balls” campaign were met with extreme criticism from the women’s soccer community, which, among other things, overlooked the existing professional women’s sports teams in Boston, including the PWHL’s Boston Fleet, Beantown Rugby Football Club, and Women’s Football Alliance’s Boston Renegades.

50 Cent is taking his talents to Las Vegas for his first-ever residency. Called “50 Cent: In Da Club,” the residency is set to take place at PH Live in Planet Hollywood Resort & Casino and spans six dates beginning on Dec. 30 and running into early 2025. The lineup will also include a New Year’s Eve performance. Presale tickets are available on Wednesday starting at 10 a.m. PT, and general on-sale launches at 10 a.m. PT on Saturday.

Hulu has ordered a series from This is Us creator Dan Fogelman set in the world of the NFL. The Hollywood Reporter writes that while plot details for the untitled program remain a secret, a source teased the storyline will have a generational family component. Fogelman is also the creator of the 2016 Fox baseball series Pitch and wrote the screenplays for Cars, Tangled, and Crazy, Stupid, Love. 

The NBA and performance apparel company Rhone have entered a multi-year global marketing partnership. NBA champion and current member of the Miami Heat Kevin Love has signed on as a brand ambassador and will work with Rhone to unveil an initiative to raise awareness around mental and physical health. In addition to being the Official Dress Shirt of the league, Rhone will also provide unique content on the NBA Fitness platform that will uplift both the physical and emotional toughness to its users.

Erykah Badu is the recipient of the Fashion Icon award at this year’s Council of Fashion Designer of America Awards. “I’ve always had a love for taking bits and pieces of the things I am attracted to and creating something far more grand than the sum of those parts,” the Queen of Neo-Soul said in a statement, calling the distinction “amazing.” Past CFDA Fashion Icon Award honorees include Serena Williams, Lenny Kravitz, and Zendaya. This year’s ceremony is scheduled for Oct. 28.

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.