Dallas Mavericks point guard Luka Dončić has signed a five-year contract extension with Nike‘s Jordan Brand, keeping him with the company until 2029. The 24-year-old joined Jordan Brand in December 2019 as a second-year player in the NBA, becoming the brand’s first European-born-and-raised signature athlete. Dončić and Jordan are now locked in for longer than he is with Dallas — the four-time All-Star’s current contract ends at the conclusion of the 2025-26 season with a player option for 2026-27. The announcement of Dončić’s new deal comes ahead of the latest release of the Jordan Luka 2. The “Lake Bled” edition of the shoe, named after a lake in Dončić’s home country of Slovenia, is scheduled to drop on Sept. 14.

Logan Paul and KSI’s Prime Hydration energy drink already has the likes of Arsenal, Barcelona, and Bayern Munich promoting its brand, but now they just inked a deal with one of soccer’s most dynamic players. On Friday, Prime shared on Instagram that Manchester City striker Erling Haaland is officially a company athlete. “The future of hydration meets the future of Football. PRIME x @erling.haaland,” the caption read. Haaland is the Premier League‘s reigning Golden Boot champion, with 36 goals scored in the 2022-23 campaign.

On Thursday, a group shepherded by sports businesswoman Victoire Cogevina Reynal called Mercury 13 announced plans to invest $100 million in acquiring women’s football clubs across Europe and Latin America, starting with England’s second-division club Lewes FC. According to ESPN, Mercury 13 consists of ex-players like former England forward Eni Aluko, as well as former Aston Villa and Angel City FC sporting director and ex-Italy goalkeeper Arianna Criscione. “Lewes was a clear choice since they represent many core principles of how we believe a women’s club should be managed,” Cogevina said in a statement. For its first act, the group teased it is in serious talks to acquire first-division teams in Spain and Italy and identified teams in Argentina and Uruguay as its following objectives.

Talent management firm Night — best known for representing social media stars MrBeast and Dream — has acquired LFM Management, a content creator managing company for global brands, Night recently revealed. LFM Management is a New York-based organization that lists YouTube and Twitch creator Kai Cenat among its 10 clients. As for Night, its roster has grown significantly over the last few years. In 2020, CEO and founder Reed Duchscher said the company had 10 clients, most of them being YouTube famous. The Texas-based company now boasts an impressive 65, not counting the soon-to-be-added names from the LFM acquisition. This revelation comes on the same day as MrBeast announced a partnership with YouTube to give away tickets to Super Bowl LVIII to a lucky fan.

The Spanish women’s soccer team will not compete in any matches until the federation leadership is changed, the players have said in a joint statement. This decision comes hours after federation president Luis Rubiales griped about “false feminism” and a “social assassination” of his character as he vowed to stay on as the head of Spain’s football federation. Published by the players’ union Futpro late Friday, the remarks also mention forward Jenni Hermoso’s rebuttal of Rubiales’ claim that the kiss was consensual. “I want to clarify that, as was seen in the images, at no time did I consent to the kiss he gave me,” Hermoso said. “I do not tolerate my word being questioned and much less the invention of words I have not said.” Per the New York Times, the head of Spain’s Sports Council (CSD) and its secretary of state for sport, Victor Francos, confirmed that the CSD is looking into relieving Rubiales from his duties by bringing a complaint to the country’s Administrative Sports Court (TAD).

Food delivery is coming to Wall Street — Instacart has filed for IPO, citing a reported $242 million in profit through the first six months of 2023 as a sign of sustainable growth. The company filed the paperwork on Friday, and if the move progresses, the company will become the first venture-backed tech endeavor to go public since December 2021. If all goes according to plan, the company will trade under the “CART” ticker.