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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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July 29, 2024
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The first weekend at the box office for Deadpool & Wolverine exceeded its massive expectations. According to Deadline, the blockbuster starring Ryan Reynolds and Hugh Jackman earned $211 million in its domestic opening, making it the sixth-biggest debut of all time and the largest ever for an R-rated movie. Worldwide, the comedy has made $444.3 million over the last three days. Should the film – which marks the 34th project in the Marvel Cinematic Universe – crack the billion-dollar mark, it’ll be only the second R-rated film in history to do so after Joker grossed $1.07 billion in 2019.

Puma has tapped desiger Salehe Bembury to help usher in its next generation of basketball, the brand confirmed Monday. In addition to designing Puma’s next signature silhouette, Bembury will also help recruit the company’s next signature athletes. Ballers signed to Puma’s roster already include Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’Jae Johnson. This is not an exclusive deal for Bembury, who boasts sneaker collaborations with New Balance and Crocs, allowing him to still work with other brands.

According to NBCUniversal, the Opening Ceremony of the 2024 Paris Olympics drew 28.6 million viewers across its platforms on Friday. That’s a more than 60% leap up from the pandemic-delayed 2021 Tokyo Games, which only recorded 17.9 million for its Opening Ceremony, a 33-year low. NBC added that an additional 666,000 people tuned in from the Telemundo Deportes broadcast. On the streaming side, Paris became the most-streamed Opening Ceremony in Olympics history with over 2.5 million viewers on Peacock.

Apollo Global Management is helping Sony Music Group fund music acquisitions via a $700 million investment, the asset management firm said Friday. According to a statement from Apollo Partner Jamshid Ehsani, the contribution will allow its clients to “invest in high grade securities.” Founded in 1990, Apollo has about $671 billion of assets under management.

In an effort to recognize “American jewelry designers who are committed to driving inclusivity within the design industry,” the Council of Fashion Designers of America (CFDA) and Tiffany & Co. are teaming up to create a Jewelry Designer Award. Participants selected for the program are promised mentorships and hands-on learning experiences along with access to Tiffany’s inventive operations. A selection committee will judge each competitor’s work, and the winner will receive a year-long fellowship with Tiffany & Co.’s design team and a $50,000 prize.

Could ads soon arrive on Apple TV+? Multiple reports indicate it’s possible. According to The Telegraph, Apple execs met with BARB, an organization that compiles audience and television ratings in the United Kingdom, to mull over the potential benefits of adding advertisements to its subscription program. Nothing has been confirmed yet, but if a deal is reached, Apple would become the latest platform to introduce commercials of some sort, joining the likes of Netflix, Disney, Amazon, and Warner Bros. Discovery.

Warner Bros. Discovery has racked up nearly 1 billion streaming minutes thus far in the 2024 Olympics across Europe on its Max and Discovery+ platforms. Max accounts for 80% of the total streaming audience. Additionally, this year’s Olympics has drawn five times more streaming viewers than during the same time period for the Tokyo Olympics.

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.