Just a few games into her WNBA career, Indiana Fever rookie Caitlin Clark has agreed to a multi-year partnership with Wilson Sporting Goods that will make her an ambassador for the century-old company. It’s a full-circle moment for Clark, who has her own signature basketball collection as part of the pact after growing up hooping with a black-and-yellow colored Wilson ball in her driveway. “I’m just very lucky and fortunate to partner with Wilson to create something that … connects with a lot of generations, and it’ll be fun to see kids walking around holding them,” Clark told Boardroom.

Boardroom’s Vinciane Ngomsi caught up with Clark about what makes this partnership with Wilson so special.

In an effort to stay in front of the ever-evolving AI race, Microsoft is releasing a new wave of Windows PCs designed to support artificial intelligence capabilities in Windows, Copilot+ PCs. According to a company blog post announcing the news, Microsoft says Copilot+ PCs will be the “fastest, most intelligent Windows PCs ever built.” The new computers will also feature chips made by Qualcomm — Snapdragon X Elite and X Plus processors — that will allow them to boast a longer battery life. Microsoft will ensure these chips are featured in its Surface Laptop and a Surface Pro tablet.

With the Conference Finals all set, we are just weeks away from the NBA Finals. Ahead of it, the NBA released a new campaign to celebrate the concluding event of the 2023-24 season titled The Toast. Headlining the spot is three-time champion Dwyane Wade, with a slew of fellow players and fans joining him, such as Ray Allen, Mike Breen, Magic Johnson, Jimmy Kimmel, Queen Latifah, and Chicago Sky rookies Kamilla Cardoso and Angel Reese. “As the Playoffs near a close, we are arriving at the pinnacle of the NBA season: the NBA Finals,” said NBA Chief Marketing Officer Tammy Henault. “We wanted to ensure our creative captured the gravity of that, so the idea of bringing together the NBA community at a glamourous party to share in a celebration of the season behind us and in anticipation of what’s to come felt like the perfect way to tip off the Finals.”

After taking a year off to assess the Grammy Hall of Fame‘s impact on the industry, the Recording Academy makes its long-awaited return with the inaugural Grammy Hall of Fame Induction Gala scheduled for Tuesday in Los Angeles with some big news. Per Billboard, President/CEO of the Grammy Museum, Michael Sticka, said the institution has plans to open a permanent interactive Hall of Fame exhibit that will open in 2025. “The Hall of Fame and the Museum pretty much go hand-in-hand,” Sticka said. “When we first started talking about what this thing really could be, we talked about how the Hall of Fame should live in the Museum. It makes perfect sense.”

Deion Sanders set the college football world ablaze last year when he took over as the Colorado Buffaloes head coach, and it’s clear there’s an appetite to see how he can follow that up in Year 2. On Monday, the head coach took to Instagram to reveal that the CU football team has officially sold out its season tickets ahead of the 2024 campaign, the second straight season it’s been able to do so under Coach Prime. After starting the season 3-0 with wins over TCU, Nebraska, and in-state rival Colorado State, Sanders and the Buffaloes struggled to finish 2023, losing six straight to finish 4-8. But his impact on the program and on the local economy overall was obvious, helping Boulder bring in roughly $17 million in “combined direct and indirect impacts to the area” for the Week 2 game against the Cornhuskers, according to Visit Boulder.

The hip-hop game changed forever in 1994. Among the huge hits of the breakthrough year or the genre was the Nas classic, Illmatic. Now, the Queens native is taking his talents to Las Vegas for a three-show run to celebrate the 30th anniversary of the album. Nas will enlist an orchestra for a dramatic recreation. The special performances will take place at The Encore Theater at the Wynn Las Vegas over Labor Day Weekend.