Headline To Go
Cover Story
Tech Talk
Boardroom Talks
Inside The Boardroom
Members Club

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2025.
News...Straight to the point.
March 14, 2025
Get the Newsletter

Subscribe for the biggest stories in the business of sports and entertainment, daily.

Fanatics and Fanatics Collectibles announced Friday an exclusive, multi-year deal with USC superstar JuJu Watkins, making her the first female college athlete to ever boast such a pact with the sports memorabilia company. The partnership includes autographed collectibles and trading cards featuring Watkins’s signature and game-worn memorabilia. Watkins will also be featured in the 2025 Bowman University Chrome Basketball collection, which will include fellow college star Cooper Flagg.  

Ted Lasso, the comedy about a lovable American soccer coach in the U.K., is officially coming back for a fourth season, Apple TV confirmed Friday. Jason Sudeikis, who plays the titular character and created the series, will return to reprise his role. Speaking with Travis and Jason Kelce on their podcast New Heights Friday morning, Sudeikis said his character will be coaching a women’s team in the new season. Apple did not provide a release date.

A new animated film is arriving this year, and it’s catered to sneakerheads. Titled Sneaks, Anthony Mackie and Chloe Bailey voice as brother and sister sneakers in New York that get separated after Bailey’s character, Maxine, is stolen by a collector (Laurence Fishburne). Hitting theaters April 18, the movie features a star-studded cast that includes Martin Lawrence, Swae Lee, Ella Mai, Quavo, and Mustard, who is also featured on the soundtrack.

PepsiCo is in advanced talks to acquire healthy soda brand Poppi in a deal worth more than $1.5 billion, Bloomberg reported Friday. PepsiCo, which reportedly had plans to launch its own healthier brand prior to discussions, could announce the news as early as next week.

CNBC is planning a major overhaul of its sports business coverage, The Hollywood Reporter exclusively reported. The network plans to launch a weekend show, CNBC Sport: On The Record, featuring interviews with executives and newsmakers while also producing a series of long-form projects examining the intersection of sports and business, with the first title focusing on Stephen Curry’s off-court endeavors. Alongside the flagship CNBC x Boardroom Game Plan conference that first launched in 2023, the expansion will include additional live events, starting with CNBC Sport: Inside the Business of Women’s Basketball on April 5.

As excitement for the summer release of the motorsport-centered F1 movie builds, the film is shoring up its partnerships. On Thursday, WWD reported that Tommy Hilfiger is the fashion sponsor for the forthcoming feature starring Damson Idris, a Hilfiger brand ambassador, and Brad Pitt. As part of the arrangement, the Tommy Hilfiger flag logo will be displayed on the halo, front, and side of one of the film’s cars, as well as on the driver’s kit and team uniforms.

Apple is working on a feature that will allow users to translate real-time conversations in other languages via their AirPods, according to a Thursday report from Bloomberg. The function will be “tied” to the forthcoming iOS 19 software update later this year. 

Hedge fund Pershing Square Holdings, Ltd announced it is selling 50 million shares belonging to Universal Music Group (UMG), totaling $1.5 billion. Equalling 2.7% of UMG’s outstanding shares, UMG will account for approximately 17% of Pershing Square’s portfolio following the sale, down from approximately 27% before the sale.

For a second straight year, there will be no MTV Movie & TV Awards ceremony. Last year’s program was put on pause as the network reworked the show’s format. Deadline writes updates will be shared as plans for the new structure are solidified.

Spotify announced an initiative advocating for independent authors to submit short-form stories for audiobook creation and publishing consideration by the platform. Should Spotify decide to develop an author’s submission, it will publish the audiobook, which includes paying an advance and royalties, supervising the production schedule, and distributing the work to major audiobook retailers.

Read More:

Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.