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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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March 11, 2025
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Stephen Curry was announced as the latest investor in Unrivaled on Tuesday, adding to a long list of famous faces backing the pro women’s 3-on-3 basketball league. Co-founded by Napheesa Collier and Breanna Stewart, Unrivaled just completed its regular season and will host a two-day postseason next Sunday and Monday. Other notable investors include Coco Gauff, Giannis Antetokounmpo, and Carmelo Anthony.

It’s the end of an era at Southwest Airlines, as the low-budget airline confirmed Tuesday that travelers must now pay for their checked luggage for all flights booked on or after May 28. Passengers must be in Southwest’s top loyalty status, A-List Preferred, or buy its most expensive fare, Business Select, to maintain the two free checked bag benefits. Some others, including its regular A-List status holders, will get one free checked bag.

With only a few days until the start of the 2025 season, Formula 1 teamed up with official apparel supplier Puma on a new capsule to commemorate its 75th anniversary. Pieces include a woven racing jacket, motor jacket, and oversized pants with motorsport graphics at the front and center. With an anniversary redesign, Puma’s Inhale and Suede XL silhouettes make up the collection‘s footwear options.

A new report from EDO revealed that TV advertisers spent $244 million on women’s sports last year, a 139% year-over-year jump. Using “consumer behaviors that are predictive of future sales, like brand searches and site visits,” SKIMS, Fabletics, Bombas, Vuori, and Athleta were rated as the most persuasive advertisers. Another key finding was that ads running during the WNBA Playoffs were 24% more effective than those during the average primetime broadcast, an 11% increase year-over-year.

ESPN said Tuesday that the Boston Celtics’ 111-101 win over longtime rivals the Los Angeles Lakers last Saturday averaged 4.61 million viewers, making it the most-watched non-Christmas regular-season league game in seven years. At its peak, 5.3 million people were watching the cross-conference showdown. 

Autograph dealer Moments of Time has listed early unreleased music from Tupac for sale. The audio capsule includes compositions and recordings from an album he did for the group Jesse and the Kidz, with singles that feature the late rapper as lead vocalist, such as “Leave Us Kidz Alone,” “Streetz Got Ya Babies,” and “Bedtime Storiez.” While a starting price was not posted, TMZ writes the relics are worth $250,000.

Manchester United confirmed plans to leave Old Trafford and move to a new 100,000-seat stadium on Tuesday. Expected to be the largest in the UK once complete, the project is estimated to take five years and will be built on club-owned land adjacent to the Theatre of Dreams. Financially speaking, the new venue is estimated to bring £7.3 billion per year to the UK economy, create 92,000 jobs, and attract 1.8 million visitors annually. 

Ahead of this weekend’s kickoff to the 2025 NWSL season, the league unveiled a new “JUST WATCH” campaign to encourage fans to “witness the league’s unrivaled intensity, passion and star power.” The minute-long spot is narrated by LATASHÁ and reimagines her single “Who I Am” into a fun anthem. In addition to its digital and broadcast launch, Times Square will also display imagery from the new campaign.

Sparkling canned cocktail brand SipMARGS is relaunching with an impressive lineup of new investors. Among the names a part of the new $3 million investment group include social media influencer Alix Earle, NFL wide receiver Braxton Berrios, Fanatics CEO Michael Rubin, and Steve Aoki’s Aoki Labs. Arriving in flavors like mango, coconut, and spicy, pre-orders are currently open.

As it continues to expand its basketball roster, New Balance launched the NB Academy Collection, featuring a new Hesi Low v2 colorway and fresh apparel that can be worn both on and off the hardwood. Modeled by NB athlete and WNBA star Cameron Brink, the new merch is inspired by the collegiate Eastbay era of hoops but with a modern reimagination. Additional pieces include a shooting top, graphic tees, track jackets, and mesh uniforms.

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.