Kendall Jenner Reunites with Adidas, Fronts Originals Line

Kendall Jenner is teaming up with Adidas as the face of its Originals line, returning to the Three Stripes nearly a decade after her first partnership with the brand. While financial terms were not disclosed, the renewed deal aligns with Adidas’ latest push around the Superstar franchise and points toward a broader long-term marketing play.

Nvidia topped Wall Street expectations in its fiscal fourth quarter, reporting $68.1 billion in revenue driven by 75% year-over-year growth in its data center business. The company also issued a stronger-than-expected forecast of $78 billion for the fiscal first quarter, further illustrating the strong AI demand from tech giants such as Alphabet, Microsoft, Amazon, and Meta. Following the news, Nvidia shares were up roughly 3% in after-hours trading.

Lauryn Hill, Phil Collins, Mariah Carey, Wu-Tang Clan, and Shakira headline the 17 nominees for the Rock & Roll Hall of Fame’s Class of 2026, alongside other artists Luther Vandross, Oasis, Iron Maiden, Pink, and more. Inductees will be announced in April, with the ceremony set for the fall. To qualify, artists had to release their first recording by 2001, with 10 nominees appearing on the ballot for the first time this year.

Actor Damson Idris has officially joined Formula 1 as a global brand ambassador. Idris previously starred alongside Brad Pitt in F1: The Movie, which grossed more than $630 million and became the highest-grossing sports film of all time. Having filmed at live Grands Prix with full F1 collaboration, his partnership deepens the connection between entertainment and motorsport as he steps further into the Formula 1 world.

Metallica is heading to the Sphere in Las Vegas this fall for its new residency, Life Burns Faster. The run kicks off Oct. 1 & 3 with six additional shows, all following the band’s signature “No Repeat Weekend” format, meaning fans attending both nights won’t hear the same song twice. The performances will leverage Sphere’s immersive audio-visual technology for a fully upgraded live experience spanning the band’s catalog.

Major League Baseball and TikTok are expanding their partnership, aiming to bring fans closer to the game through exclusive content, creator access, and enhanced player storytelling. MLB has seen rapid growth on the platform, with #MLB posts up nearly 60% and major international audience gains in 2025. The deal includes expanded global content, creator integrations, and continued behind-the-scenes access throughout the season.

While it’s confirmed that Industry will return for a fifth season, HBO said Wednesday that it will also mark the series’ final chapter. Ahead of its March 1 finale, Season 4 is averaging 1.7 million viewers per episode across U.S. platforms — roughly 30% higher than Season 3 at this point — signaling strong momentum as the show heads toward its conclusion.

Atlanta’s incoming NWSL franchise, set to debut in 2028, has officially landed Aflac as its front-of-jersey sponsor in a landmark long-term agreement. Sportico reports the seven-year deal is valued at $28 million, a figure that would rank as the richest kit sponsorship in women’s sports history. Owned by Arthur Blank and operated by AMB Sports & Entertainment, the expansion club will play at Mercedes-Benz Stadium.

Airbnb has begun testing scheduled airport transfers in select international markets as it expands beyond home stays into new travel services. The company has shifted its core metric to “nights and seats booked” to reflect its broader push, including hotels, experiences, and ancillary travel offerings, as part of CEO Brian Chesky’s vision to build a one-stop “Airbnb Trip” platform.

Snapchat is launching its first-ever creator awards show — The Snappys — on March 31, hosted by comedian Matt Friend. The event will honor standout creators across categories like Spotlight MVP, Breakout Creator, and cultural impact, with DJ Khaled set to receive the Lifetime Achievement Award. The show, paired with Snapchat’s new creator subscription feature, underscores its push to deepen creator recognition while expanding monetization opportunities.

Image: Screenshot / Instagram