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Erling Haaland NFT Sale Breaks Ronaldo’s Record

Last Updated: July 5, 2023
A 1-of-1 digital collectible on Sorare featuring the Borussia Dortmund andNorway star sold for 265.1 ETH, which is nearly $750,000 as of this writing.

Another transfer window has come and gone in soccer, and superstar center forward Erling Haaland remains a Borussia Dortmund player. But that doesn’t mean the dollars — or in this case, the Ethereum — weren’t flying like mad with respect to the Norwegian goal machine.

In a live auction at NFT platform Sorare, a 1-of-1 Haaland digital collectible sold for 265.1001 ETH to user Zima Blue. At the time of the sale, that converted to $678,327.53. As of this writing, it’s $740,424.58.

But no matter what Ethereum’s market price happens to be at your chosen time of asking, it’s the most expensive digital sports collectible ever sold, breaking a record previously held by a 1-of-1 Cristiano Ronaldo set in March 2021.

It’s simply another feather in the cap for Haaland, who has gradually distinguished himself as one of the premier names in the collecting hobby — both digital and traditional — across world football.

This is simply the life when you’re one of the most dominant goal-scorers on the pitch in the world’s most popular sport. At just 21 years of age, Haaland has bagged 129 goals in 177 games at the club level, including 80 goals and 28 assists in just 83 games since relocating to Dortmund from Red Bull Salzburg. For good measure, he’s chipped in 12 international goals for Norway in just 15 games.

And if he consummates a potentially record-setting transfer to a global juggernaut like Bayern Munich or Manchester City this summer, expect his collectibles market to get even hotter.

Before you know it, it could very well be this man’s face — not Ronaldo’s, not Lionel Messi’s, not Kylian Mbappé’s — that’s featured on the first-ever digital sports collectible to break the million-dollar mark.

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About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.