Champagne Papi is leveraging his juice with the Swoosh for a joint venture clothing collection inspired by his Netflix television series.
Drake doesn’t always get his just due as one of pop culture’s more prolific archivists, but indeed, he is.
In 2009, the Canadian crooner caught the ear of the entire state of Texas by rapping over DJ Screw’s signature chopped and screwed sound — slurring Kris Kross’ cult classic “Da Streets Ain’t Right,” into his own Houston homage “November 18th.”
Whether sonics or style, the Don Dada known to don DaDa has been early and eager to pull product and production from the past — bringing it to life for a modern mass audience to indulge in.
By 2017, Drake’s knack for amplifying the obscure crossed over to television when he brought back British crime series Top Boy. As the show’s executive producer, the artist born Aubrey Graham played an instrumental role in taking the dropped drama that only existed through DVDs to a full-fledged Netflix revival.
Now set to start its second rebooted season, Drake has leveraged his NOCTA Nike line for a collaborative collection of apparel celebrating the show.
As Versus UK reports, the drop will take place this Friday on Netflix’s official online shop. This release follows the launch of Drake’s first formal foray in footwear with NOCTA x Nike at the beginning of this month. One could safely assume that sneakers and streetwear from NOCTA could appear in season 2 of Top Boy.
Thus far, NOCTA has successfully crossed categories at Nike — taking on everything from winter outerwear to the sport of golf. Previously, Nike and Netflix joined for the popular 2019 apparel offering centered around Stranger Things.