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How Drake Dropped Into Your Spotify Wrapped

It’s the time of year when everyone’s music choices hit center stage, and this year, it seems like the 6 God fell into everyone’s top five. Boardroom’s Gabe Oshin explains the Drake Spotify Wrapped phenomenon.
@boardroom Drake’s music industry dominance is stamped once again by his ubiquitous presence on listeners’ Spotify Wrapped as a top-5 artist. #drake #spotify #spotifywrapped #rap #hiphop #rapper #champagnepapi #spotifywrapped2023 ♬ original sound – Boardroom

Tis the season to justify your musical choices. Spotify’s annual “Spotify Wrapped” feature dropped earlier this week, leading all your favorite friends to offer insights into their audio guilty pleasures…and Drake. A lot of Drake.

As everyone took to social media to share the customized lists packaged by the streaming site, keen observers noticed a few things. First, Drake (and Taylor Swift, for that matter) were everywhere. The two artists ranked in the top five of seemingly everyone’s lists. Second, most people swear they don’t listen to them … that much.

Should Spotify Wrapped be rebranded as “Drake Rapped”? Maybe, argues Boardroom’s Gabe Oshin. He examines how a prolific year for the 6 God skewed algorithms everywhere in his most recent Boardroom breakdown.

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