In the debut episode of Boardroom’s newest series, The Newprint, Cash Cobain sits down to talk about how he’s found success in the digital age.
It’s no secret that New York doesn’t mint rap stars the way it did in the ’90s. After Atlanta and a battery of other southern cities grabbed the baton in the early 2000s, it’s been a bit rough for the Big Apple. Every few years, however, there’s a spark. Sometimes it’s singular, as it was with Queens MC Nicki Minaj or The Bronx’s Cardi B. Other times, the spark illuminates an entire movement, as it did with A$AP Rocky and his crew of Harlem dudes who rapped as well as they dressed. Or with the late, great Pop Smoke, who, at the time of his debut, was the leading voice in the burgeoning New York drill scene. A scene that many thought would die out after his passing.
Fortunately, the sound and scene persisted and, thanks to artists like Cash Cobain, continued to thrive.
Cash Cobain, a Bronx-born producer and rapper, has taken the drill sound and put his own spin on it. He calls it Sexy Drill. With skittering drums and sensual samples, Cobain’s been able to fundamentally transform the music — less street tales and op taunting, more seduction and, well, fun. Cobain’s take on the genre has exploded over the past two years. He’s been able to work with everyone from Charlie Wilson to Justin Bieber, with the latter inviting him to collab on the title track to his latest album SWAG.
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But more than just a hot new artist, Cobain has been able to parlay his musical success into real, meaningful growth in other areas. That’s why it makes it the perfect guest for the first episode of Boardroom’s new show, The Newprint. It’s a series that will take a look at how young creatives are finding success on their own terms. In this episode, Cobain discusses how early influences like Aaliyah, The Notorious B.I.G., and Michael Jackson shaped his musical lens and how an adolescent introduction to 50 Cent changed everything, helping develop his passion for creating original beats. He also talks about how TikTok helped launch his music and brand into a whole new stratosphere. And, of course, he shares how he came up with the term Slizzy and how it’s taken on a life of its own.
There’s no one secret to success — there are many. And, with The Newprint, we hope to share as many of them as we can.
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