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Cardi B Takes Reebok to the Wild Side

The rap superstar’s new Reebok collection is highlighted by leather, metallics, and a jolt of New York City nightlife.

Despite only dropping singles and a few features this year, Cardi B’s brand continues to grow. As part of her partnership with Reebok, the New York native dropped an all-new footwear and apparel collection this week inspired by her hometown that never sleeps.

“Nighttime in my hometown of New York is such a beautiful, magical experience, and I’m happy to see this magic come to life with my latest Reebok collection,” Cardi said in an official press release. “These pieces are easy to wear from the street to the club while still letting you feel comfortable, confident, and unique. I promise you’ll be feeling like the best version of yourself when you have these pieces on!”

The new release capsule has classic leather kicks with a metallic sheen, tights, jackets,  oversized cargo pants, fleece robes, and crop tops. 

Cardi B’s last album release, Invasion of Privacy, came in 2018 but that hasn’t stopped her from striking endorsement deals across a number of industries. In addition to her Reebok deal, she has also been tied to Pepsi, Gypsy Sport, MAC Cosmetics, and Fashion Nova. 

She also made headlines earlier this year by becoming Playboy’s creative director for CENTERFOLD, a platform designed for “Creative freedom, artistic expression, and sex positivity.” She’ll be tasked with crafting sexual wellness products, editorial content, and exclusive merchandise aimed at expanding Playboy’s brand in the digital age.

Visit https://www.reebok.com/us/cardi_b to learn more about the collection and get your hands on the latest from Cardi.

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About The Author
Randall Williams
Randall Williams
Randall Williams is a Staff Writer covering sports business and music for Boardroom. Before joining the team, he previously worked for Sportico, Andscape and Bloomberg. His byline has also been syndicated in the Boston Globe and Time Magazine. Williams' notable profile features he has written include NFL Executive VP Troy Vincent, Dreamville co-founder Ibrahim Hamad, BMX biker Nigel Sylvester and both Shedeur and Shilo Sanders. Randall, a graduate of "The Real HU" - Hampton University - is most proud of scooping Howard University joining Jordan Brand nearly three months before the official announcement.