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Into the Netaverse

The Brooklyn Nets have filed trademarks indicating they are looking to become the first NBA team to enter the metaverse.

The metaverse may be about to gain a Brooklyn address.

The Brooklyn Nets have filed three separate applications with the United States Patent and Trademark Office for the trademark “Netaverse,” according to trademark attorney Josh Gerben of Gerben Intellectual Property.

One filing indicates a potential interest in broadcasting — or at least replaying — games in the metaverse’s virtual worlds. That one calls for a trademark on the term for:

“Entertainment services in the nature of broadcast of three dimensional multi-camera virtual reality game services in the nature of broadcasts of live game action and replays of game action in the field of basketball and promoting a professional basketball team.” 

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Another extensive filing is focused around merchandise, including “clothing, namely hosiery, footwear, basketball shoes, t-shirts, shirts, polo shirts, sweatshirts, sweatpants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts…”

Well, you get the idea there.

The last filing is one that’s based around technology, calling for “downloadable computer application software for mobile phones, namely, software for providing an internet search engine for obtaining job listings, resume postings and other job search information…”

It is believed that the Nets are the first major professional sports team to indicate interest in joining the metaverse on their own. The Drone Racing League as a whole announced earlier this year that it would enter through a partnership with Playground Labs. The partnership was a natural fit, as the DRL had been linking the real world with the digital one through DRL SIM tryouts on its DRL simulator. 

Multiple athletic brands, such as Nike, Adidas, Puma, Under Armour and New Balance have all taken steps to claim their territory in the uncharted virtual world. Still, it remains to be seen how each of the brands will activate.

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