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Bronny James Trademark Filings Tease Moves into NFTs, Gaming, Fashion

The Sierra Canyon star and oldest son of LeBron James appears to be making the leap into crypto-powered entrepreneurship.

LeBron James Jr., better known as Bronny, is a whole lot busier than the average teenager. Despite being 10 months away from his 18th birthday, he’s already been a high-profile youth basketball player in the public eye for several years, currently plying his trade for the elite Sierra Canyon School in Los Angeles. He even found time to become an official member of FaZe Clan, one of the world’s foremost esports organizations.

And according to three January filings with the US Patent and Trademark Office, Bronny James’ entrepreneurial journey is taking a major step forward.

As noted by attorney Josh Gerben of Gerben Intellectual Property, James filed trademarks for “BJ JR,” “BRONNY,” and “BRONALD” with an eye towardentering the worlds of NFTs, video games, and apparel.

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“BJ JR”
  • Description: As the federal filing reads, “The mark consists of the stylized letters B, J and JR in the form of a signature.”
  • What it’s for: “Non-fungible tokens (NFTs) and cryptographic tokens; downloadable multimedia files containing artwork, text, audio, and video relating to sports, athletes, and music authenticated by non-fungible tokens (NFTs),” “clothing and apparel,” “Minting, creation, promotion, and distribution of non-fungible tokens (NFTs) and cryptographic tokens,” including for use in an online marketplace, “Entertainment services, namely, providing online video games; entertainment services in the nature of production of multimedia content for online viewing, television, and film”
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Stylized “BJ JR” logo trademark filing
“BRONNY”
  • Description: Verbatim from the trademark filing, “The mark consists of standard characters, without claim to any particular font style, size, or color.”
  • What it’s for: “Non-fungible tokens (NFTs) and cryptographic tokens; downloadable multimedia files containing artwork, text, audio, and video relating to sports, athletes, and music authenticated by non-fungible tokens (NFTs),” “Clothing and apparel,” “Minting, creation, promotion, and distribution of non-fungible tokens (NFTs) and cryptographic tokens,” including for use in an online marketplace, “Entertainment services, namely, providing online video games; entertainment services in the nature of production of multimedia content for online viewing, television, and film”
“BRONALD”
  • Description: Verbatim from the trademark filing, “The mark consists of standard characters, without claim to any particular font style, size, or color.”
  • What it’s for: “Non-fungible tokens (NFTs) and cryptographic tokens; downloadable multimedia files containing artwork, text, audio, and video relating to sports, athletes, and music authenticated by non-fungible tokens (NFTs),” “Clothing and apparel,” “Entertainment services, namely, providing online video games; entertainment services in the nature of production of multimedia content for online viewing, television, and film”

Without further context, it’s unclear exactly what LeBron James Jr. intends to do with these trademarks if and when they’re approved by the feds. But for now, we have enough evidence to have a reason to keep an eye on the young phenom through the lenses of fashion, gaming, and blockchain.

The LBJ continues.

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