How the Biggest NIL Deal in College Football History Went Down

Brendan Sorsby landed a record NIL deal with Texas Tech, so Boardroom caught up with his agent to learn about the transfer portal process, why he chose college over the NFL, and more.

Brendan Sorsby has reset the NIL market.

The former University of Cincinnati quarterback and ESPN’s top-ranked player in this year’s college football transfer portal signed an NIL contract with Texas Tech for his final year of eligibility worth close to $6 million, his agent Ron Slavin of Lift Sports Management told Boardroom. It’s believed to be the largest ever NIL deal in college football; here’s how the historic deal went down.

After Cincinnati finished its regular season after Thanksgiving, Sorsby signaled to his representatives that he wanted a change of scenery, whether that was the transfer portal or the NFL, Slavin said. He then submitted a request to the NFL’s College Advisory Committee, which evaluates and advises underclassmen of their draft prospects and where they realistically might be selected. While Sorsby got a graded projection of anywhere between the first and third rounds of the 2026 draft, that didn’t sway him from wanting to play a final year of college football and submit his name into the NCAA transfer portal.

“He wants to become a better quarterback, and he wants to be the first pick in the ’27 draft,” Slavin told Boardroom. “Brendan wanted to play college football, compete for a national championship, and continue to develop.”

Sorsby looked at inexperienced quarterbacks drafted in the first round and sent out to play by their teams right away, and wanted more reps to reduce the potential of becoming a draft bust because he was thrown in there before he was ready.

“The NFL doesn’t draft quarterbacks in the first round anymore and let him sit for three years like Aaron Rodgers was able to,” Slavin said. “Brendan wants to know that he’s got enough reps and played enough games like the Bo Nixes of the world, who had 60 college games. That’s the model now, not guys who have had one good season of 12 starts. They seem to fail a lot more often.”

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Players can announce they’re going into the transfer portal in December, but the official two-week portal doesn’t open until Jan. 2. And while players can’t contact teams until then, agents and representatives can begin identifying schools in need of a player, in this case, an experienced starting QB like Sorsby. LSU, Miami, and Texas Tech emerged as the three top contenders, and Sorsby visited each school over the weekend.

“All had very solid offers, and they were pretty equal across the board,” Slavin said. “I know people like to say ‘oh, Texas Tech outspends,’ but there wasn’t any difference in the money between Miami, LSU, or Texas Tech.”

Sorsby was impressed by Miami head coach Mario Cristobal and the executive director Dennis Smith. As he controversially moved over from Ole Miss to LSU, Slavin said Lane Kiffin was “all in” on bringing Sorsby to Baton Rouge. The LSU coaches did the best job among the three in terms of putting in the time and preparation on trying to bring in what it hoped would be its next starting quarterback. But as a whole, Texas Tech barely edged both of them out.

Texas Tech head coach Joey McGuire was able to sell Sorsby on facilities that Slavin said blew him away, a strong offensive line and skill position players, and the Red Raiders’ ability to develop him as a quarterback. It also helped that the Dallas native could play football one last year in his home state.

“We did pros and cons with all of them, and it was pretty much a coin flip,” Slavin said. “In the end, Brennan just went with his gut. It was a really cool process to go through with all of them because they all do it the right way.”

Just as important as the destination was the structure of the deal itself. Sorsby’s camp required that all NIL compensation be fully guaranteed and paid by next Jan. 1, a safeguard amid growing concerns about collectives delaying or withholding funds for reasons such as missed bowl appearances. The agreement — alongside a separate NIL deal for quarterback Josh Hoover, who is transferring from TCU to Indiana — represents a significant milestone for Lift Sports Management. After building a strong NBA roster that includes Paolo Banchero, Jabari Smith Jr., and PJ Washington, Lift expanded into football last summer by hiring Slavin and Jared Fox, adding to an NFL client base that already features David Montgomery and Byron Murphy.

“This deal is a huge step for the agency and also for Brendan individually,” Donnie McGrath, Lift’s CEO, told Boardroom. “It helps put Lift Football on the map, and it shows that these guys are going to make an impact on the industry.”