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About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2026.
Sports April 28, 2025
Boardroom Staff
Boardroom Staff

Boardroom and MLB Expand Partnership

As part of the new deal, Boardroom will serve as the league’s Strategic Cultural Partner, curating event activations, creating player-driven content, and offering cross-cultural strategy oversight.

Boardroom, the premier media brand co-founded by Kevin Durant and Rich Kleiman covering the business of sports and entertainment, announced today an expanded strategic partnership with Major League Baseball (MLB). Building on their successful 2024 collaboration, the partnership will deliver new immersive fan experiences, groundbreaking activations, and player-led storytelling across multiple platforms.

“This collaboration is about more than just events – it’s about reimagining how we connect with a growing baseball audience in innovative ways,” said Uzma Rawn, CMO of Major League Baseball. “Boardroom’s unique ability to tell compelling stories at the intersection of sports, entertainment, and culture aligns perfectly with our mission to drive more dynamic and engaging opportunities for players and fans alike. After seeing their incredible work over the past year, we’re proud to expand our relationship.”

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The comprehensive partnership will feature a robust slate of content and activations, including but not limited to:

  • Player-Driven Content and Storytelling: Boardroom will continue leveraging its expansive media platform to tell unique player-driven stories within the MLB ecosystem
  • Fanatics Fest (June 20-22, New York): Boardroom will produce MLB’s consumer-facing activation at Fanatics Fest, complete with interactive experiences and talent appearances
  • MLB All-Star Celebrity Softball (July 12, Atlanta): Boardroom will facilitate talent booking and event afterparty production and programming
  • MLB Awards presented By MGM Rewards After Party: Boardroom will produce a high-profile entertainment experience around the annual honors taking place in Las Vegas

“This partnership reflects MLB’s continued commitment to growing the game and creating more opportunity for players,” said Rich Kleiman, CEO of Boardroom. “By bringing our full creative and strategic capabilities to MLB, we’re creating a blueprint for how a historic sports league can connect with fans in new and innovative ways.”

The year-long collaboration underscores Boardroom’s ability to deliver innovative experiences at the intersection of sports, entertainment, and culture. More information about specific activations will be announced in the coming months.

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Boardroom Staff