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Introducing the All-Star Weekend NFT Creation Station

Bleacher Report and Coinbase have come together to help fans at NBA All-Star Weekend be a part of the NFT minting process.

Bleacher Report is going to have a jam-packed day of events on Friday at NBA All-Star weekend in Cleveland, including a performance from Gunna, a $100,000 game of Knockout featuring gaming and social media influencers, a livestream of the Through The Wire podcast, and more.

But what caught our attention the most is the debut of what B/R is calling “an NFT Creation Station powered by Coinbase.”

What does that actually mean?

According to Tyler Stewart, Bleacher Report’s vice president of brand and experience, it’s about taking the mystery out of creating NFTs and making the process available to everyone regardless of their knowledge of cryptocurrency and the blockchain.

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“While NFT adoption and awareness is of course growing, even if someone knows what an NFT is, it’s unlikely they know how to design, create or actually mint one,” Stewart told Boardroom. “We wanted to allow them to be involved in every step of that process and do it all in real time.”

Fans will be able to design a custom NFT at the creation station based on their own preferences and submit it to mint via minting service Polygon. The NFT will then be airdropped into the user’s Coinbase Wallet, which they’ll need to download before beginning this process. Who knows? Maybe your NFT will be the next blockbuster hit like Bored Ape Yacht Club or NBA Top Shot.

“This is another step in our continued efforts to innovate in this new and exciting space, as we look to bring the best overall experiences, both digital and physical to our fans,” Stewart said. “Coinbase provided us with an amazing opportunity, since they have a seamless wallet product to tap into. And the fact that they’re one of the most talked about companies following their Super Bowl ad makes it all the more exciting.”