
Nick DePaula

Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews.
The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.
Interview


Sneakers August 8, 2024
Angel Reese’s Reign With Reebok Is Here
Interview

Sports July 31, 2024
Tyrese Maxey: The Face of New Balance’s Next Statement Sneaker
Exclusive

Sports July 25, 2024
Rickea Jackson Signs With Skechers, Becomes Brand’s First WNBA Athlete
Interview

MISCELLANEOUS July 17, 2024
Air Jordan 39: Michael Jordan’s Most Involved Sneaker in Years
Interview

Sports July 11, 2024
Jeremy Guthrie & the Player-owned Brand Shaking Up the MLB
Exclusive

Sports July 2, 2024
First Look At Jordan Brand’s 2024 WNBA All-Star Game Uniforms

Sports June 26, 2024
The Making of A’ja Wilson’s Nike Signature Logo

Sports June 23, 2024
Sabrina Ionescu’s Second Nike Signature Shoe Is Here

Sports June 6, 2024
The Sneaker Storylines to Keep an Eye on During the 2024 NBA Finals

Sports June 6, 2024
How the Tatum-Luka NBA Finals Matchup Elevates Jordan Brand’s Greatness

Sneakers May 11, 2024
A’ja Wilson’s Nike Signature Shoe Is On The Way

Sports April 19, 2024
The Jordan Luka 3: A Design Driven by Dončić
Interview

Sports April 18, 2024
Chet Holmgren Has Been Studying the Sneaker Game for Years

Sports April 18, 2024
Shai Gilgeous-Alexander, Converse Set to Make More History Together

Sneakers April 1, 2024
LSU’s Mikaylah Williams is Jordan Brand’s Newest Face of NIL
Interview

Sneakers March 28, 2024
Allen Iverson Wouldn’t Change A Thing

Sports March 22, 2024
Women Run the NIL Shoe Deal Game This March Madness
Exclusive

Sports March 15, 2024
Curry Brand Signing MiLaysia Fulwiley Has Been a Long Time Coming
Interview

Deals & Investments March 13, 2024