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The Power of ‘El Plan’: Aston Martin Stock Surges After Buzzworthy Bahrain Grand Prix

Last Updated: July 1, 2023
Correlation/causation, I know — but the ticker surely delighted shareholders Monday after Fernando Alonso brought #ElPlan to the Britain-based F1 team.

Max Verstappen and Red Bull were the ostensible runaway winners of the 2023 Formula 1 world championship campaign’s opening weekend, but if you’re looking for an outfit whose stock rose the most at Sunday’s Bahrain Grand Prix, look no further than wily, upwardly-mobile Aston Martin.

And their stock wasn’t up on the track, either.

One day after decorated veteran Fernando Alonso landed a podium finish to put an impressive stamp on his debut with the Aston Martin Aramco Cognizant F1 Team, with teammate Lance Stroll finishing a spirited P6 to boot, the British automaker’s stock soared upward as markets opened on Monday, leaping about 25% above its previous closing price.

All told, race weekend was a big moment for “El Plan” — the two-time world champion Alonso’s colloquial term for his blueprint for F1 victory that has since become part and parcel of Formula 1 meme culture — and $AML stockholders alike. And while the Bahrain Grand Prix surely did not do a thing to hurt the automaker’s outlook, financial analysts have identified at least one other major force behind the Monday morning stock surge.

As noted by Joe Easton and Alexandra Muller of Bloomberg, a short squeeze — a term that refers to a significant jump in short-selling of a company’s stock — likely contributed at least somewhat to the day’s head-turning numbers rather than the underlying indicators experts typically look for. “[It] could be some shorts covering or generally improved perception on the back of reassuring FY22 results. It’s also possible the F1 performance could have something to do with it,” ODDO BHF equity analyst Anthony Dick told Bloomberg.

In any event, we’ve begun the week witnessing the financial equivalent of a DRS boost propelling Aston Martin’s faster-than-expected, Mercedes-powered AMR23 car down a straightaway.

Their car may not be able to jockey with Verstappen, Sergio Perez, and Red Bull for top honors this year in the world’s richest auto racing competition — it’s sure looking like no one can. But if Alonso, Stroll, and Co. can keep finding opportunities to outfox traditional top dogs like Ferrari and Mercedes on the grid, don’t be so surprised if the Aston Martin stock trendline continues to warrant a double-take.

UPDATE 3/7: Aston Martin did some major numbers across social media platforms during race weekend, too:

Aston Martin Stock Price: Past Month Thru March 6, 2023

Screenshot via Google Finance

More Racing:

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About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.