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Ace Greene Is Building More Than a Brand

He may have gained new fans on Love Island USA, but Ace Greene’s career is just getting started — with acting, brand partnerships, and more on the horizon.

Growing up in Los Angeles, Ace Greene’s earliest passions weren’t built around fame or reality TV.

Music and movement were his entry point. His mother, who he credits as the source of his rhythm, encouraged a love of dance that became central to how he expressed himself. What started as an after-work outlet while holding down restaurant jobs in Hawaii evolved into something much bigger.

Some fans may have first met Greene on Love Island USA, where he joined the Season 7 cast of Peacock’s hit reality dating series this summer. But long before his villa debut, Greene was carving out a reputation online as a dancer, streamer, and community-builder, steadily growing a loyal following that turned into a full-fledged business.

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The social media star began experimenting on TikTok and live streaming platforms, toggling between DJ sets, blind date coaching, and, most notably, dance instruction. At first, he offered free classes, drawn to the joy of teaching others and creating a space where anyone felt included. Over time, that spirit of community became his signature.

“I post with intent,” Greene told Boardroom in a recent exclusive interview at our New York City office. “Every post means something to me. There’s a story behind why I want to share it.”

That approach paid off. By 2023, Greene was building not just an audience but a business. He launched his own brand, Ace Mob, with an emphasis on entertainment, apparel, and content that reflected his commitment to positivity. The leap from side hustle to full-time creator was sparked by one realization: his streaming income outpaced his restaurant wages. Trusting his instincts and his hustle, Greene left hourly work behind and went all-in on building his platform.

The Road Ahead

Now a few years into his public rise, Greene is focused on what comes next.

He has already expanded his brand portfolio, with Burger King as a recent partner tied to the VMAs, a full-circle moment he calls meaningful, given childhood memories of his mom taking him there after school. For Greene, every collaboration must feel authentic to his personal story.

“I don’t even want to work with brands who I feel like don’t represent me,” he said. “When I partner, it’s got to make sense.”

Looking forward, Greene has his eyes set on acting and entertainment beyond digital platforms. He envisions roles in dramas like Power and even opportunities in animation or voice work. Hosting also appeals to him, a natural extension of the charisma he brings to his livestreams and interviews.

“I definitely want to get into shows, whether it be award shows or regular TV shows,” he told Boardroom.

Greene describes himself as a “jack of all trades,” and his career trajectory backs that up. From dance classes streamed across continents to brand campaigns tied to pop culture’s biggest stages, he has already demonstrated range. What ties it together is his insistence on leading with joy and building opportunities not just for himself but for the communities around him.

“I’ve always wanted to be attached to things that I feel are a representation of me,” Greene said. “And I know wherever I put my heart, I’m going to make it.”

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Michelai Graham

Michelai Graham is a tech reporter and digital creator who leads tech coverage at Boardroom, where she reports on Big Tech, AI, internet culture, the creator economy, and innovations shaping sports, entertainment, business, and culture. She writes and curates Tech Talk, Boardroom’s weekly newsletter on industry trends. A dynamic storyteller and on-camera talent, Michelai has covered major events like the Super Bowl, Formula 1’s Las Vegas Grand Prix, and NBA All-Star. Her work has appeared in AfroTech, HubSpot, Lifewire, The Plug, Technical.ly DC, and CyberScoop. Outside of work, she produces the true crime podcast The Point of No Return.

About The Author
Michelai Graham
Michelai Graham
Michelai Graham is a tech reporter and digital creator who leads tech coverage at Boardroom, where she reports on Big Tech, AI, internet culture, the creator economy, and innovations shaping sports, entertainment, business, and culture. She writes and curates Tech Talk, Boardroom’s weekly newsletter on industry trends. A dynamic storyteller and on-camera talent, Michelai has covered major events like the Super Bowl, Formula 1’s Las Vegas Grand Prix, and NBA All-Star. Her work has appeared in AfroTech, HubSpot, Lifewire, The Plug, Technical.ly DC, and CyberScoop. Outside of work, she produces the true crime podcast The Point of No Return.