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Music March 1, 2023
Shlomo Sprung
Shlomo Sprung

Lil Nas X to Headline Men’s March Madness Music Festival

Lil Nas X performs at the Youtube Theatre on October 19, 2022 in Inglewood, CA. (Photo by Christopher Polk/Rolling Stone via Getty Images)
Last Updated: July 1, 2023
The men’s Final Four in Houston will have a distinct country flair, with performers ranging from Lil Nas X to Tim McGraw and Keith Urban.

The old town road to college basketball’s men’s Final Four leads to Houston, where Lil Nas X will star and headline the list of performers at the 2023 NCAA March Madness Music Festival from March 31 to April 2, WBD Sports announced Wednesday.

Other tacts taking the stage at H-Town’s Discovery Park include Grammy Award winners Tim McGraw, Keith Urban, and Little Big Town, as well as Grammy Award nominees Mickey Guyton and Maggie Rogers. Lil Nas X, a two-time Grammy winner in 2020 who’s nominated for Song Of The Year and Best Collaboration at the 2023 iHeart Radio Music Awards for his “Industry Baby” featuring Jack Harlow, will perform April 1 alongside Rogers at Move By Coca-Cola. The others perform April 2 at the Capital One JamFest.

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The NCAA March Madness Music Festival is an extension of the NCAA’s Corporate Champions and Partners marketing program. It’s a collaboration between Warner Bros. Discovery Sports and CBS Sports as part of an NCAA agreement. Last year’s performers in New Orleans included Khalid, The Kid Laroi, BIA, Imagine Dragons, and Macklemore.

Free registration to see Lil Nas X at Move Coca-Cola is now open, while Capital One debit and credit cardholders (excluding private label cards) will get early access to the CapitalOne JamFest from March 8 at 10 a.m. eastern through March 10 at 10 a.m. eastern while supplies last.

More College Basketball:

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.