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Boardroom NIL Report Card: Kentucky Quarterback Will Levis

Last Updated: July 1, 2023
One of the fastest-rising QB prospects in the upcoming draft, Will Levis is headed to the NFL. Before he goes, let’s look back at his impact on the NIL endorsement market.

Will Levis is a name that’s been floating around NFL circles for the last two seasons. He was even talked about as a potential top prospect last year, so when he declared for the 2023 NFL Draft, it made sense that he appeared near the top of most mock draft boards.

Levis solidified his position as one of the top quarterback prospects in all of college football after improving his QB rating to 151.9. His passing yards and touchdowns were down from his 2022 campaign, but he also played in two fewer games. No matter the stats, NFL front offices have been enamored by Levis’s physical profile, standing at 6-3, 225 pounds.

Because of this, he’s due to make a decent chunk of change when he signs an NFL contract, adding to what he’s already made via NIL at Kentucky. So before he departs for the next level, Boardroom breaks down the complete Will Levis NIL earnings story at Kentucky.

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Will Levis’s NIL Market Value

All data via On3.com’s NIL rankings as of Feb. 3, 2023.

College football NIL rank: 62
Overall NIL rank: 101
10-week high: $464,000
10-week low: $464,000

The above monetary figures are via On3’s NIL Valuation, a proprietary algorithm that “establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and Roster Value Index.”

Notable Will Levis NIL Deals


Alongside Alabama’s Bryce Young, Levis was one of five college football athletes that NOBULL signed to an NIL deal just days after becoming the official sponsor of the NFL Combine. Per the deal, prospects are required to wear NOBULL apparel during all on- and off-field activities, while retaining the choice of footwear for on-field activities.


According to On3.com, Mercury “creates exclusive digital-first platforms and communities for top collegiate brands to bring fans closer to their favorite athletes and teams.” In this partnership, Levis is featured on the company’s Blue Chips platform, making monthly appearances on the company’s Next Up video podcast.


Perhaps not a known entity outside of the state, the Kentucky-based Ale-8-One soda brand pegged Levis as an NIL partner quickly. The deal came to be through Kentucky’s collective, The 15 Club.

Additional Levis NIL deals

Onyx Authenticated, Boone’s Trace National Golf Club

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About The Author
Griffin Adams
Griffin Adams
Griffin Adams is an Editor at Boardroom. He's had previous stints with The Athletic and Catena Media, and has also seen his work appear in publications such as USA Today, Sports Illustrated, and MLB.com. A University of Utah graduate, he can be seen obnoxiously cheering on the Utes on Saturdays and is known to Trust The Process as a loyal Philadelphia 76ers fan.