About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

WhatNot’s Retail Rally: A Black Friday Feast for Collectors

This week’s live-streaming auctions at WhatNot give hobbyists and sneakerheads alike a chance to score rare collectibles at retail rates.

Stop taking retail Ls!

Whatnot, the live-streaming auction app designed around a wide range of trading cards and other collectibles, is having an extraordinary special during this Black Friday weekend. “Retail Rally: Black Friday Edition” is an event where WhatNot members can get hard-to-find items like PlayStation 5 consoles, 2020-21 Panini Prizm NBA Blaster boxes, Metazoo Booster Boxes, and 1999 Pokémon Base Set Unlimited booster packs (from a sealed box, no less).

The Retail Rally will take place on the WhatNot app from Friday, Nov. 26 through Sunday, Nov. 28. Some of the items will be available on specific WhatNot streamers channels, while others will be randomly inserted throughout the weekend on random channels that have yet to be revealed

Scheduled Drops

There will be three scheduled special events on WhatNot throughout the weekend. The first takes place on Friday at 3 p.m. ET with 100 2020-21 Panini Prizm Basketball Blasters available at a retail price of $19.99 featuring BackyardBreaks and some special guests. This set includes rookie cards of LaMelo Ball, Anthony Edwards, and Tyrese Haliburton.

The second offering is a Pokémon Base Set Unlimited Box at the 1999 retail price of $3.99 per pack; the current market value of a sealed booster pack from that set is upwards of $600. This is an opportunity for older collectors to rediscover cards from their childhood days and for new hobbyists to collect the original set for the first time, Including the infamous Charizard holographic card that was recently reprinted in the 25th anniversary Celebrations set.

This box break will go live Sunday at 3 p.m. ET with hobby influencers SuperDuperDani, AlexKetchum, and more.

The next event features 100 pairs of Yeezy Foam Runners at the attractive retail price of $80. Sneaker enthusiasts can try and get a pair through lifestyle and fashion YouTuber Blazendary and friends’ seller channels.

In addition to these scheduled events, other items will be available at retail rates at random times throughout the weekend.

Random Drops

For trading card collectors and video game enthusiasts, this will be the best chance to get some of the hottest items for retail.

On WhatNot through random accounts, 100 PlayStation 5 consoles will be available at $499 each. Currently going for upwards of $800 on the resell market. Offerings from trading card gaming newcomer Metazoo will be available as well: 100 Metazoo Nightfall Booster boxes will be on sale for $140 each (these blaster boxes range from $250 to $300 aftermarket). Both of these items will be available throughout the whole weekend on random WhatNot seller accounts.

Other items that will be available include 100 Tanjiro Kamado BoxLunch Glow Funko Pop! figurines at $14.90 apiece and 100 Venom No. 6 Todd McFarlane Variant comics at $3.99; the McFarlane variant of this particular Venom exists in a print run of just 1,000.

WhatNot is available on iOS and Android devices. Be sure to download the app and set your account to participate in the Retail Rally: Black Friday Edition.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.