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What Drake’s New Single ‘DOG HOUSE’ Signals About His Next Chapter

Drake’s latest songs find him in creative limbo, testing trends and collaborators as he regroups after a rough 2024.

Historically, Drake’s between-album periods have been times of experimentation, of testing trends, of orienting his POV towards whatever will be coming next. Drake has also never had a year as damaging as his 2024 was, so watching him navigate the post-“Not Like Us,” PARTYNEXTDOOR-collab era is a bit like trying to find the bathroom in the middle of the night in a house you’ve never stayed in before. Drake is, unofficially, in his “ICEMAN” era, and while what, exactly, that means has yet to coalesce into anything substantial, it’s fascinating to watch him A/B test his next move in real time.

The first single from this latest run is “What Did I Miss?,” a braggadocious and swaggering cut that featured Drizzy posturing, as if he’s a boxer standing back up after getting knocked down and defiantly spitting at his opponent: “Is that all you got?” I described that single as “a massive, triumphant beat that sounds like Just Blaze, if he became obsessed with 2020s Atlanta trap drums.” On his latest track, the Julia Wolf and Yeat-featuring “DOG HOUSE,” the shit talk remains, but the operation is smoother, less of a capital M-moment than the idea that Drake can roll out of bed and churn out a top 10 hit (“DOG HOUSE” has officially entered Apple Music’s Top 10, FWIW). 

Instrumentally, the song sounds like a typical Yeat song. The synths are technicolor and almost saccharinely sweet. The bass goes straight for the chest, and the drums are mostly there because rap songs have drums. It’s relatively unremarkable except for a few key standout moments. First, what’s behind the inclusion of Wolf? Drizzy seems to have found a new obsession in the form of the Long Island singer, consistently posting about her music on Instagram and even stopping by one of her shows. Wolf — who has collaborated with mgk in the past — is plenty talented, but Drake seems to have taken special interest in her work. Is it simply that Drake has fallen in love with the emo anthem “In My Room” like everyone else? Is there something bigger at play? 

During the introduction, she sings: “When they’re all searching for my body/ I don’t know who they’ll find/ They’ve taken everything from me/ Chew me up and spit me out/ Big dog loves a crowd/ Well, tell ’em to search my house/ I bet they find you face down.” It scans as Drake writing Julia Wolf cosplay, or Wolf writing something she thinks Drake would like. “Big dog loves a crowd” is instantly memeable and the verse seems to imply that if the ship’s going down we’re all sinking. Maybe Drake’s gearing up for a second act in his bout with Kendrick? Maybe Julia Wolf is singing about something else entirely. Regardless, we’re talking about it. The song is doing its job.

As for Drake, he begins by seemingly going after Ye, spitting: “Shout out to her ex, he a crash out/ Took too many pills, he a crash out/ She in Hidden Hills in a glass house.” There doesn’t seem to be any discernible reason for Drizzy to be going after Yeezy, aside from everything Kanye has said and done in the past few years. It begs the question, ‘Why now?’ Drake’s sidekick on the cut, Yeat, goes after private enemy number one, rapping: “Fuck a money tree, I’m a cash cow / If I ain’t give a fuck then, I don’t give a fuck now.”

It all makes for some mixed signals and distractions from what is otherwise a fairly pedestrian Drake song. The big moments don’t seem to land as loudly as they used to for Drake, though it may not be for the reasons we think. Yes, Kendrick roasted him last year, but our cultural memory lapses almost immediately. If Drake dropped an absolute banger, people would run it up into oblivion. Has Drizzy lost his fastball? Or is he just going through a cold streak that he’ll have to shake himself out of? If the latter, he’s done it before, and this might just be a blip on what is an eventual return to form. Until then, though, Father Time lurks in the rearview mirror.

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Will Schube