SNEAKERS

Stephen Curry on His New Sesame Street Collection

New Curry 9 Flow sneaker colorways and themed apparel are arriving Nov. 19 as part of the Warriors superstar’s “Street Pack” collaboration.

As he continues his MVP-level play throughout the Golden State Warriors’ league-leading start, Stephen Curry has been rotating through a series of new colorways for his Curry 9 Flow sneaker created in tandem with Sesame Street. 

Each edition highlights a different character from the iconic children’s educational show, with everyone from Big Bird to Elmo to the Count and beyond receiving their own detailed release as part of the seven-shoe “Street Pack” releasing this month. Furry tongue tabs and subtle character graphic labels along the heel add to the detailing, while a full assortment of linked apparel highlighting each character is on the way as well.

“Growing up watching the show, you get a connection with certain Muppets and how unique they are,” Curry told Boardroom. “They bring joy, fun, and laughter to everything, and there’s a lot of similarities to the way I play and what I try to do on and off the court.”

(Noah Graham / NBAE via Getty Images)

After appearing Sesame Street the show earlier this spring with his wife Ayesha to promote healthy eating habits, Curry did have one character that he’d call his favorite. 

“Elmo is always the first that comes to mind, just cause he’s always laughing, having a good time, and is annoyingly positive, which is awesome,” he smiled. 

Now a year into the launch of his own Curry Brand within the Under Armour umbrella, the Warriors sharpshooter also discussed the advice he’s gotten during the early stages of building his own brand, how he’s looking to expand beyond just basketball and into both golf and running, and what’s in store for Curry Brand ahead. 

Curry’s “Street Pack” collaboration with Sesame Street drops this Friday, Nov. 19 at Under Armour and Curry Brand retailers globally.