“The biggest risk was that nobody was going to listen.” 15-year NBA vet JJ Redick joins Ros Gold-Onwude on the premiere episode of Risk/Reward, in partnership with Goldman Sachs, to talk about making the leap into media while juggling his basketball career.
Redick breaks down the challenges of building a content business, his goal of creating a “community” with both fans and guests alike, and the advice he’s received about building a business from Goldman Sachs CEO David Solomon. Plus: how to find the right partners to work with, his off-court dynamic with younger players like Tyrese Haliburton, and how “being hated” in his time at Duke forced him to become an extrovert.
