CAA Basketball co-head of marketing and services Lisa Joseph-Metelus talks about what it takes to build an athlete’s brand, from what goes into the recruiting process to taking Dwyane Wade’s ambitions and making them into reality through his playing career and beyond. She also talks about working with young stars like Zion Williamson and balancing on-court performance with marketing goals, creating opportunities that matter for her clients during their current downtime, and more. Plus, her advice for young women getting into the sports business and how she was able to carve her own path at CAA and in the sports world itself.
