About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

All Rights Reserved. 2022.

Twitter Ad Campaign Features Stars Tweeting Their Dreams into Existence

Throwback tweets from names like Patrick Mahomes, Simu Liu, and Issa Rae who predicted their own success will appear on billboards across the US and Canada.

There are few better feelings in the world than manifesting your dreams and turning them into reality.

Twitter is celebrating this by launching a campaign featuring 12 athletes and celebrities— including Patrick Mahomes, Bubba Wallace, Megan Thee Stallion, Issa Rae, and Demi Lovato— whose original tweets predicting greatness will be plastered on more than three dozen billboards in cities across the US and Canada, the company announced Tuesday.

For Mahomes, it was a 2013 tweet wondering what it felt like to be the quarterback who just won the Super Bowl. Seven years later, he and the Kansas City Chiefs found out after beating the San Francisco 49ers to win it all:

One year after that in 2021, Tampa Bay Buccaneers running back Leonard Fournette found out what it was like to play in (and win) the big game:

In October, Chicago Sky guard Diamond DeShields finally fulfilled a 2013 tweet expressing a wish to play in the WNBA Finals in helping her franchise win their first-ever championship:

While these billboards celebrating these amazing tweets will mostly reside in large cities like New York, Chicago, Los Angeles, Houston, Tampa, and Toronto, they’ll also be placed in the hometowns or team locations of some of these inspiring individuals. For instance, Wallace’s billboard will be in Talladega, while DeShields’ tweet will be all over the Chi.

“With this campaign, we’re celebrating a group of talented individuals who, through their own hard work and drive, were able to manifest and make the dreams they Tweeted their reality,” said Jenna Ross, Twitter’s senior manager of entertainment partnerships. “We hope to help inspire countless others to dream big, put their goals out into the world, and Tweet them into existence.”

As part of the initiative, Twitter will donate nearly $1 million to charities chosen by the group of 12 starring in the campaign, including Boys and Girls Club, Destination Crenshaw, The 3-D Foundation, and UNICEF Canada.

Outside sports, Megan Thee Stallion presciently predicted her massive success all the way back in 2014:

Issa Rae, who just closed out the final season of groundbreaking HBO series Insecure, dared to dream up something bigger for herself a dozen years ago:

Also in 2010, Niall Horan tweeted about applying for British music competition The X Factor, hoping things would “wrk” out. After being accepted onto the show on which One Direction was ultimately formed, changing his life forever, his message of hope has been retweeted more than 600,000 times:

Actor Simu Liu tweeted at Marvel in 2018 about a potential Shang-Chi film adaptation. He starred last September in Shang-Chi and the Legend of the Ten Rings, a film that grossed nearly $225 million in the US last year, making it the second-biggest movie of the year behind only Spider-Man: No Way Home.

Most of us didn’t know much (or anything) about this group of individuals when these first tweets were sent out into the world. Looking back from years later, each one is proof of the fact that greatness and drive cannot, will not be denied.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.