Headline To Go
Tech Talk
Talks
Sneaker Game
Inside the Boardroom
Aux Money
Cover Story

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
September 21, 2022
Michelai Graham
Michelai Graham

Tonight at the Rock: Inside The Tonight Show’s Fortnite Experience

Image courtesy of Samsung
Through an ongoing partnership with Samsung, fans can now play mini-games and explore The Tonight Show’s virtual world in Fortnite with “Tonight at the Rock.”

The Tonight Show Starring Jimmy Fallon is getting its own game in the Fortnite universe through a partnership with Samsung.

“Tonight at the Rock Powered by Samsung Galaxy” is the show’s first interactive gaming experience set to launch alongside Wednesday night’s episode. Players can create their own personalized avatars and embark on virtual adventures in the show’s metaverse world, which replicates 30 Rockefeller Center and other notable show locations. Throughout the experience, fans can play mini-games including Giant Pong, Escape Studio 6B, Race Up the Rock, and more.

The Tonight Show’s Fortnite world features single-player and multiplayer modes. The gaming experience is accessible with an Epic Games account across PC platforms, browser-enabled devices including Android, and gaming consoles like Xbox, PlayStation, and Nintendo Switch.

This partnership is an extension of Samsung’s work with The Tonight Show, which includes the pair’s post-Super Bowl campaign earlier this year and the show’s first film festival last spring featuring up-and-coming filmmakers. Most notably, Samsung helped take Fallon’s show on the road to five landmarks across each of New York City’s boroughs last fall.

“At Samsung, we’re always looking for opportunities to give users one-of-a-kind experiences with their Galaxy devices,” said Janet Lee, senior VP of Mobile Experience at Samsung Electronics America, in a statement. “’Tonight at the Rock’ empowers fans with a unique social adventure right in the heart of 30 Rock, all enhanced through in-game Samsung power-ups made possible by the Galaxy ecosystem.”

Tonight Show viewers can tune into a special in-show integration of the virtual experience Wednesday night, Sept. 21 at 11:35 pm ET that will mirror one of the mini-games included in “Tonight at the Rock.”

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Michelai Graham

Michelai Graham is Boardroom's resident tech and crypto reporter. Before joining 35V, she was a freelance reporter with bylines in AfroTech, HubSpot, The Plug, and Lifewire, to name a few. At Boardroom, Michelai covers Web3, NFTs, crypto, tech, and gaming. Off the clock, you can find her producing her crime podcast, The Point of No Return.

GamingmediaFortnitevideo gamestelevisionMetaverseWeb3Jimmy Fallon
About The Author
Michelai Graham
Michelai Graham
Michelai Graham
Michelai Graham is Boardroom's resident tech and crypto reporter. Before joining 35V, she was a freelance reporter with bylines in AfroTech, HubSpot, The Plug, and Lifewire, to name a few. At Boardroom, Michelai covers Web3, NFTs, crypto, tech, and gaming. Off the clock, you can find her producing her crime podcast, The Point of No Return.