Headline To Go
Cover Story
Tech Talk
Boardroom Talks
Sneaker Game
Inside the Boardroom

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
Sports October 28, 2022
Shlomo Sprung
Shlomo Sprung

Tommy Brown: A Blocker in Briefs

The Colorado tackle signed with Shinesty to become the first-ever college football NIL underwear model. And he’s all in.

This is, unquestionably, a touchdown for all offensive linemen out there.

Denver-based clothing brand Shinesty signed University of Colorado tackle Tommy Brown to become the first NIL underwear model in college football history. The 6-foot-7, 330-pound Brown is a graduate transfer from Alabama, where he won a national championship as a redshirt sophomore. The bearded, mullet-wearing Brown went for a full supermodel photo shoot, leaning into his newfound role.

Behold.

“When you have a body this good, you deserve to be paid,” Brown said. “As a college football player, I’m already used to millions of people seeing me in pants that leave nothing to the imagination. Might as well make some money while I’m at it.”

Brown will appear in Shinesty’s new media campaign, recreating some of high fashion’s most iconic print and video advertisements, including Calvin Klein. It will then be distributed in print and digital media, with Brown perhaps being the lead blocker in paving the way for more linemen to become underwear models in the future.

Stay Ahead of the Game, Get Our Newsletters

Subscribe for the biggest stories in the business of sports and entertainment, daily.

“Why pick an offensive lineman instead of a flashier position like a quarterback or wide receiver,” asked Ben Lauderdale, Shinesty’s creative director Ben Lauderdale. “Simple. On the field, Tommy protects the quarterback from sacks. Off the field, Tommy protects his own sack with Shinesty’s Ball Hammock Pouch Underwear.”

While Colorado is 1-6 and 1-3 in the Pac-12, the Buffaloes definitely get a win through its newest supermodel star.

Read More:

Stay Ahead of the Game, Get Our Newsletters

Subscribe for the biggest stories in the business of sports and entertainment, daily.

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.

NILCollege FootballColorado Buffaloes
About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.