The Super Bowl MVP is now the most famous athlete to launch his own crypto collectibles brand.
It’s a bit of a tired refrain at this point, but Tom Brady’s winning streak just got longer. His Tampa Bay Buccaneers were only two months removed from knocking off a series of future Hall of Fame quarterbacks on the way to a Super Bowl LV when news came in that a rare TB12 rookie card sold for $2.252 million, the highest price ever paid for a football trading card.
And now, the NFL’s GOAT is crashing the gates of the crypto collectibles world.
It’s not just a new mountain for Brady to climb — he’s already conquered so many of them that he’s decided to build this latest mountain himself. He’ll serve as co-chair of the new company alongside Richard Rosenblatt, co-founder of Demand Media.
As the official home of a number of Tom Brady NFTs, physical collectibles, and live auctions, the brand’s official website promises “a first-of-its-kind, experience-driven NFT platform” that combines traditional with digital.
Autograph also announced a long list of notable advisors that includes Apple senior vice president Eddy Cue and Golden State Warriors and Los Angeles Dodgers co-owner Peter Guber.
“Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” co-founder and CEO Dillion Rosenblatt told CNN Business.
As one of the sports world’s preeminent record-setters, there’s not much reason to bet against TB12 as he sets off on this latest venture. Far from a one-off NFT auction, Brady instead appears fully committed to building up a real sense of ownership in the world of blockchain-powered collectibles.
And you cant tell by the seven rings on his fingers that he’s not going to do this thing half-way.