The Super Bowl MVP is now the most famous athlete to launch his own crypto collectibles brand.
It’s a bit of a tired refrain at this point, but Tom Brady’s winning streak just got longer. His Tampa Bay Buccaneers were only two months removed from knocking off a series of future Hall of Fame quarterbacks on the way to a Super Bowl LV when news came in that a rare TB12 rookie card sold for $2.252 million, the highest price ever paid for a football trading card.
And now, the NFL’s GOAT is crashing the gates of the crypto collectibles world.
This week, Brady and his representatives announced via CNN Business that he’s launching Autograph, a new non-fungible token platform.
It’s not just a new mountain for Brady to climb — he’s already conquered so many of them that he’s decided to build this latest mountain himself. He’ll serve as co-chair of the new company alongside Richard Rosenblatt, co-founder of Demand Media.
As the official home of a number of Tom Brady NFTs, physical collectibles, and live auctions, the brand’s official website promises “a first-of-its-kind, experience-driven NFT platform” that combines traditional with digital.
Autograph also announced a long list of notable advisors that includes Apple senior vice president Eddy Cue and Golden State Warriors and Los Angeles Dodgers co-owner Peter Guber.
“Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” co-founder and CEO Dillion Rosenblatt told CNN Business.
As one of the sports world’s preeminent record-setters, there’s not much reason to bet against TB12 as he sets off on this latest venture. Far from a one-off NFT auction, Brady instead appears fully committed to building up a real sense of ownership in the world of blockchain-powered collectibles.
And you cant tell by the seven rings on his fingers that he’s not going to do this thing half-way.
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