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Exclusive: Tom Brady Drops the Mic, Tops Latest NFL Merch Sales List

The new NFLPA Top 50 Player Sales list covering apparel and collectibles in 2021 Q3 is live, and Tom Brady ranks No. 1 for the final time as he rides into retirement.

Even without playing in one last Super Bowl before hanging up his cleats, Tom Brady sits atop the heap once again: Specifically, the latest NFLPA Top 50 Players Sales list, which includes officially licensed jerseys, apparel, collectibles, and memorabilia.

Rounding out the top five are quarterbacks hoping to craft a similar legacy to that of TB12: Kansas City’s Patrick Mahomes, Dallas’ Dak Prescott, Buffalo’s Josh Allen, and New England’s Mac Jones.

Official NFLPA Top 10 Player Sales List (March 1 – Nov. 30, 2021)
  1. QB Tom Brady (Tampa Bay Buccaneers)
    • Ranks No. 1 in combined college and NFL jersey sales at Fanatics/Adidas/Under Armour; FOCO bobbleheads; Funko Pop! vinyl figurines; Highland Mint framed memorabilia; Lids caps
  2. QB Patrick Mahomes (Kansas City Chiefs)
    • Ranks No. 1 in Fathead wall decals and cutouts; JUNK performance headbands; GameTime Sidekicks collegiate co-branded drinkware; MBI fugurines and coins; Outerstuff youth apparel; The Lang Company calendars; Party Animal accessories; TiScrubs apparel for medical professionals
  3. QB Dak Prescott (Dallas Cowboys)
  4. QB Josh Allen (Buffalo Bills)
    • Ranks No. 1 in Rawlings commemorative footballs (virtual tie with Jaguars QB Trevor Lawrence); Wincraft pins, koozies, posters, and stickers
  5. QB Mac Jones (New England Patriots)
  6. QB Justin Fields (Chicago Bears)
  7. WR CeeDee Lamb (Dallas Cowboys)
    • Ranks No. 1 in Bleacher Report t-shirts
  8. TE George Kittle (San Francisco 49ers)
  9. QB Lamar Jackson (Baltimore Ravens)
  10. QB Joe Burrow (Cincinnati Bengals)
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The list reports sales of all officially licensed NFL player merchandise from March 1, 2021 through Nov. 30, 2021. Products include but are not limited to game jerseys, t-shirts, hoodies, bobbleheads, plush toys, socks, wall decals, backpacks, pennants, and drinkware. All of the items come from the 80-plus retail outlets, both online and brick-and-mortar, that are officially licensed by the NFLPA.

Notably, it has been over three years since the top two players on the list have changed. Since October of 2018, it’s been either Brady or Mahomes atop the NFLPA’s merchandise lists — all told, it’s been 11 straight times.

QBs rule these rankings, but wideouts, running backs, and tight ends make up eight of the top 20 spots. Cowboys second-year wideout CeeDee Lamb and Seahawks Pro Bowler DK Metcalf are the only two receivers in the top 20, while San Francisco’s George Kittle and Kansas City’s Travis Kelce are the highest-charting tight ends. Ezekiel Elliot is the highest-ranked running back, checking in at No. 13 overall.

In terms of defensive players, DPOY favorite TJ Watt leads the procession at No. 14. Seven total defensive players appear in the top 50, including Cowboys rookie linebacker Micah Parsons, who is ranked 38th and was recently named an All-Pro.

The rookies that cracked the top 50 are Justin Fields, Trey Lance, Trevor Lawrence, Zach Wilson, Ja’Marr Chase, and Micah Parsons.

Official NFLPA Player Sales List, Nos. 11-20 (March 1 – Nov. 30, 2021)

11. QB Justin Herbert (Los Angeles Chargers)
12. QB Aaron Rodgers (Green Bay Packers)
13. RB Ezekiel Elliott (Dallas Cowboys)
14. LB TJ Watt (Pittsburgh Steelers)
15. WR DK Metcalf (Seattle Seahawks)
16. RB Nick Chubb (Cleveland Browns)
17. RB Josh Jacobs (Las Vegas Raiders)
18. TE Travis Kelce (Kansas City Chiefs)
19. QB Russell Wilson (Seattle Seahawks)
20. RB Derrick Henry (Tennessee Titans)

With Brady retiring, he could be handing off the merchandise crown to Mahomes, whose success so early in his career has made fans far beyond just KC flock to his apparel and merchandise. But looking ahead to Sunday’s Super Bowl, Cincinnati’s Joe Burrow is an enticing name to watch in the apparel game.

The Bengals signal-caller’s stock has been rising at an impressive rate over the past several months. If he can engineer a famous Super Bowl victory that would be the first in his franchise’s history, expect his next placement on the NFLPA’s official list to be much higher than No. 10.