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Allyson Felix Stays Gold

She’s been winning Olympic medals since 2004. But in Tokyo, she hits the track for the first time as both a sneaker entrepreneur and a mom.

When Allyson Felix takes the track in her fifth Olympic Games, she’ll be chasing down history. Felix is one medal away from being the most decorated Olympian ever in women’s track and field ever.

And in the last few years, Felix has been busy, both on the track and off. The impact of her efforts will resonate for women in sports for generations to come.

With track and field officially taking off at the Tokyo Games, all eyes will be on this record-setting Los Angeles native. And to be sure, that’s an incredibly familiar feeling for her.

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  • Estimated net worth: $4.5 million
  • IG followers: 874K
  • Key endorsements: Athleta, Bose, GrubHub, Intuit, Pantene 
  • Achievements: Nine-time Olympic medalist (six gold, three silver); leads all track and field athletes in World Athletics Championships history with 18 medals, including 13 golds
  • Last month, Felix announced the launch of her own shoe brand, Saysh, built for women by women

She’s been winning Olympic medals since she was a teenager in 2004, but the run up to the Tokyo Summer Games has been a different kind of whirlwind for Allyson Felix. She welcomed her first daughter, Camryn, parted ways with Nike after the disappointing way she felt they handled her transition into motherhood, was the first major athlete signed by Gap-owned apparel brand Athleta, and was selected as one of Time Magazine’s 100 Most Influential People in 2020.

She’s already made more history than any one human being could ever reasonably hope to make. But her motivation has never faltered.

How could it? She’s doing it for Cammy now.

Felix is confirmed to be running the 400-meter dash in Tokyo — the final is scheduled for August 6 — and is expected to participate in the 4×400 relay and the all-new mixed-gender 4×400.

If anyone can say they have nothing left to prove on the Olympic stage, it’s Camryn’s mom. But if her big moves regarding Athleta and Saysh are as telling as they appear, Allyson Felix’s story will continue to be one of constant refinement and reinvention. The only thing that stays is the gold.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.