The Most Popular NBA Players on Instagram

LeBron James is an all-time great on the court and an all-time popular follow on Instagram.

Social media is rarely an exact mirror of real life, but sometimes, it just works out that way. For example, both online and IRL, it sure is great to be King.

LeBron James laps the field as the most-followed NBA player on Instagram with 155 million followers, nearly three times more than the next most popular player, Stephen Curry. Despite not being the player he once was at the peak of his powers, Russell Westbrook remains a favored IG follow in third place. The controversial Kyrie Irving is in fourth, with Lonzo Ball rounding out the top five, even though the 25-year-old guard hasn’t played an NBA game since Jan. 14, 2022 due to possibly career-ending left knee issues.

Without further ado, here is the complete list of the most popular NBA players on Instagram.

Most Followed NBA Players on Instagram

LeBron James: 155 million followers
Stephen Curry: 52.2 million
Russell Westbrook: 22.5 million
Kyrie Irving: 19.2 million
Lonzo Ball: 17.2 million
Klay Thompson: 15.5 million
Giannis Antetokounmpo: 15.2 million
Kevin Durant: 13.3 million
James Harden: 11.8 million
Chris Paul: 11.6 million
Paul George: 10 million
LaMelo Ball: 10 million
Damian Lillard: 9.8 million
Ja Morant: 9.8 million
Jimmy Butler: 9.2 million
Luka Dončić: 8.3 million
Markelle Fultz: 8.3 million
Ben Simmons: 7.1 million
Joel Embiid: 7 million
Jayson Tatum: 6.3 million
Devin Booker: 5.5 million
Zion Williamson: 5.4 million
Trae Young: 5 million
Kyle Kuzma: 4.9 million

Toward the bottom half of the list, one name that jumps out is Fultz, who has more than 8 million followers and is the only other player besides Ball on this list never to be named an All-Star. And surprisingly, no Denver Nuggets players have more than 5 million followers despite the team winning the 2023 NBA Championship.

Maybe we’re all just waiting for Nikola Jokić to start an account where he takes selfies with his horses…