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BIG3/Ice Cube with Jay Williams, Rich Kleiman

Last Updated: April 26, 2023

In this Boardroom exclusive, Ice Cube talks about the challenges and opportunities in starting the BIG3 business. He breaks down why the league is so competitive, talks about the benefits of CBD for players, and gives us a look at the future of the league. Plus: NWA’s reputation as sports fans, his thoughts on Magic Johnson & the Lakers, and his pitch to Kobe Bryant.