About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Ted Lasso & AFC Richmond Are Coming to FIFA 23

Roy Kent, Sam Obisanya, Dani Rojas, Jamie Tartt, and the Greyhounds will be playable in the latest edition of EA Sports’ killer app.

Ever watch Ted Lasso and think about how AFC Richmond would stack up against your favorite team in video game form? Ever ponder Dani Rojas’ hypothetical finishing rating, or whether you could make it through a whole game without Roy Kent slide-tackling his way right into a sending-off?

Thanks to a partnership between EA Sports and Warner Bros. Interactive Entertainment, fans around the world no longer have to treat these ideas as hypotheticals — the fictional football club lovingly known by locals as the Greyhounds will be playable in EA Sports’ FIFA 23, the companies announced Wednesday.

The club will be playable in Career Mode, Kickoff, Online Friendlies, and Online Seasons. AFC Richmond kits, tifos, manager items, and other content can be unlocked across FIFA Ultimate Team and Pro Clubs modes.

Lasso, the folksy and inspirational American football coach portrayed by Jason Sudeikis in Emmy-winning fashion, will additionally be a selectable manager in Career Mode — and if you create a player, you can add them to the AFC Richmond squad.

“I am truly fortunate, and deeply grateful, to have had many special moments in my career thus far, and I consider this experience among the best of them,” Sudeikis said. “As long-time fans of EA Sports FIFA, having Ted Lasso and the whole AFC Richmond squad incorporated into the newest version of the game is truly a dream come true for myself and the rest of the fellas. Our cast and crew work tremendously hard on this show, and we are flattered that it resonates with so many folks. We look forward to our fans having the opportunity to play with, play as, and even play against their favorite AFC Richmond characters.”

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

AFC Richmond and players including Roy Kent (Brett Goldstein), Jamie Tartt (Phil Dunster), Sam Obisanya (Toheeb Jimoh), and Dani Rojas (Cristo Fernández) will be listed among the clubs categorized under “Rest of The World” league in Kick Off, Online Friendlies, and Online Seasons mode.

“In a short time and with limited prior experience, Ted Lasso has become a cultural phenomenon, bringing the passion of football and the power of belief to life for millions of fans across the globe,” said David Jackson, EA Sports FIFA’s VP of brand. “We’re thrilled to welcome both Ted and AFC Richmond to FIFA 23.”

In FUT and Pro Clubs mode, AFC Richmond kits, Nelson Road Stadium, team items like badges and flags, as well as Lasso and Coach Beard manager items will also be available.

“It is so fucking cool to be in FIFA. I’m not sure this is going to help dispel the CGI rumours, but fuck it, totally worth it,” said Emmy Award-winner Brett Goldstein, who plays AFC Richmond’s stern but lovable Roy Kent. “I look forward to beating my nephew in a game with me as Roy Kent and him as Jamie Tartt. He’s gonna be furious.”

FIFA 23 releases worldwide on Sept. 30 and will be available for PlayStation 4 and 5, XBox One and Series X/S, Nintendo Switch, Microsoft Windows PCs, and Stadia.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.