LeBron James & the 4-year Brand Battle for His Feet
Learn how Nike, Adidas, Reebok, and Jordan Brand all brought their best product and pitches to the Young King before he even turned pro.
Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...
At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.