About Boardroom

Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know...

At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.

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Sneakers November 30, 2021

The Puma Project

Since rebooting its basketball business in 2018, Puma has made strides by committing itself to being different. Let’s make sense of their progress so far along the way. “Where other people and brands see