How the Air Jordan 1 Became a Billion-dollar Business
On the heels of Banned Day, Boardroom breaks down the tale of the tape on how Michael Jordan's first signature shoe soared to unprecedented sales heights.
Air Jordan 1
Michael Jordan, Nike, & the True Story Behind His First ‘AIR’ Sneaker
With Ben Affleck's major motion picture on the way, Boardroom spoke to former Nike execs to break down the business behind MJ's first Swoosh shoe.
