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Built Different: StockX Signs Viral Basketball Star Jamad Fiin

Last Updated: March 21, 2022
The online marketplace’s newest ambassador is part of the new campaign that highlights groundbreaking women who are changing the face of sports.

In celebration of Women’s History Month, StockX has been ramping up activations around its new “Built Different” campaign, highlighting a series of women making an impact both in the sports world and in their community. 

The company built the campaign as an opportunity to showcase women who are “breaking ground to build a new foundation of empowerment for the next generation.”

The newest addition to the StockX ambassador team is Jamad Fiin, the Emmanuel College hooper-turned-viral sensation known for her impressive handles, her slow-mo mini-hoop highlights alongside Soufiane “Soufs” Bernoukh of “Halal Wrist” fame, and her insistence on highlighting her Somali Muslim roots. 

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As her social media following and fame began to rise in recent years, Fiin has continually opened doors for fellow young Somali Muslim women looking to begin playing basketball. Her series of “Jamad Basketball Camps” has offered up free clinics for girls around the country since 2019, providing both access and inspiration for the next generation.

She’s also showcased her love for style and fashion both on and off the court all along, wearing her hijab and traditional Muslim silhouettes with a mix of sporty styles and coveted kicks across her social media accounts. The collaboration with StockX provides the perfect opportunity to lean into the things she loves.

“As a Muslim woman who didn’t see people that looked like me growing up in basketball, StockX’s focus on inclusivity and access resonates deeply,” said Fiin. “I look forward to working together to show how fashion can be for anyone, regardless of their background.”  

On the court, she counts Kobe Bryant’s signature Nikes as her favorite hoop shoes, while mixing in a variety of Swoosh styles and everything from Puma to New Balance off the court for her casual looks. 

“I hope people take away from this partnership with StockX, just how different you can be incorporating your culture and your religion with style and fashion,” she added. 

Featured alongside UConn star Paige Bueckers, skater / activist Briana King and Twitch gaming streamer Sydeon, the quartet of “women in current culture” have been highlighted across several platforms as part of StockX’s “Built Different” campaign this month.

“Our partnership with Jamad is another example of our commitment to amplifying the work of female athletes who are fighting for equity in the male-dominated world of sports,” said Deena Bahri, StockX CMO. “Jamad is not only using her platform to change the narrative around women in the field, but about Muslim women and girls who aspire to be professional athletes, and we’re honored to be able to work in partnership with her to celebrate their diversity and determination.”

As the two begin to build their partnership, Fiin is looking to utilize her newfound access to StockX’s massive inventory both for herself and young women in need. She’s hoping to continue providing inspiration for the next generation looking to celebrate their love of style and sports. 

“When I think about my personal style, I draw inspiration from different sneaker colorways as well as from my mom, who is my inspiration not only in fashion, but life,” she said. 

With her newest collab, Fiin will help inspire a new set of hoopers and look fly doing so.

About The Author
Nick DePaula
Nick DePaula
Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews. The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.