Revising Steph Curry’s revered first signature shoe, a Washington, DC-based boutique brings its brush strokes to an Under Armour icon.
The year 2015 was a Stephen Curry masterpiece.
Swooping the surging shooter out of the arms of Nike in 2013, the Baltimore brand saw a signature athlete with mass marketability. They were right, allowing Steph to become the face of their basketball business upon his arrival. Shortly after, they went all-in with the release of his namesake Under Armour Curry One sneaker, dropping during his banner 2014-15 campaign.
Now ascendant at Under Armour to the point where he has his own Curry Brand, the best shooter the NBA has ever seen has the luxury of launching his ninth signature sneaker with UA, while also returning to the shoe that started it all.
The Under Armour Curry One was first brought back by way of Shoe Palace in 2018 and a retro run in 2021, that is now extending into 2022 through a new lens.
To start this Curry campaign, Under Armour has called in The Museum DC for a colorful collaboration on the first edition. While the original Curry One brought the brand into the coveted space of storytelling and chase back in 2015, this 2022 take is cut from the same cloth, introducing a multi-colored makeup decked out with DC detailing.
The Museum DC, a boutique and brand based in the nation’s capital, lives by the mantra ‘Fashion is Art,’ walking their talk on their first Curry collab. Vividly, Museum co-founders Le’Greg Harrison and Muhammad Hill show love to their city through public transit-inspired insoles while painting the upper in every color of the rainbow. Various sets of laces and an iced-out sole cap off this colorway that celebrates Steph’s inaugural signature.
Look for the launch to take place this Saturday at The Museum DC, kicking off what appears to be an active campaign of Curry One retro releases.