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Fila Pays Homage to Classic Grant Hill Sprite Ad With New GH1 Sneaker

Grant Hill’s old Sprite commercials inspired a reimagining of the iconic Fila GH1 sneaker he wore during his rookie season in the NBA.

Grant Hill STILL drinks Sprite.

One of the most iconic NBA player commercials of the ’90s – the original “Grant Hill Drinks Sprite” spot – is returning more than two decades later as part of the Hall of Famer Hill’s ongoing lifetime deal with Fila. 

Splashed with bright hues of blue and green and an ice-cold clear outsole, the official collaboration with Sprite and Fila sees a new theme for the Grant Hill 1 come to life, complete with Sprite packaging and logos throughout.

For the re-make of the 1995 breakthrough spot that originally aired during his All-Star rookie season, Hill’s newest ad was shot on the duo of basketball courts that he and Fila jointly donated on the east side of Detroit in Chandler Park.

While Grant doesn’t quite pull off a 360 dunk this time around – instead splashing a three and reminding us that a “dunk’s only worth 2 points,”

The nostalgia and re-created shot list still hits home. 

“We had a blast making this,” Hill tweeted. “It felt like back in the day.” 

In addition to the GH1 sneakers — which made Hill just the fourth player in NBA league history to have his own signature shoe for his rookie season — Fila is also releasing a limited-edition set of game shorts featuring both Sprite and Hill logos in addition to original artwork.

Following up on the Team USA-themed premium edition of the GH 2s that was recently released to honor the former gold medalist’s appointment as USA Basketball’s new Managing Director, Fila and Hill look to have several upcoming special releases in the works together. 

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About The Author
Nick DePaula
Nick DePaula
Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews. The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.