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Sports January 30, 2023
Michelai Graham
Michelai Graham

Sorare and the Premier League Link for Multi-Year Partnership

(Illustration by Davide Bonaldo/SOPA Images/LightRocket via Getty Images)
Last Updated: July 1, 2023
The licensing deal is worth an estimated $150 million, bringing the Premier League’s 20 clubs to Sorare’s growing blockchain-based fantasy soccer empire.

Fantasy soccer game Sorare inked a multi-year partnership with the Premier League to expand its offerings, the company announced Monday.

The deal was first rumored back in October 2022 and is estimated to be worth approximately $150 million, according to Coindesk. Sorare is expanding with digital player cards and fantasy competitions across the Premier League’s 20 clubs through the new multi-year licensing partnership. Fantasy gamers can tap into the Premier League’s Sorare environment at Sorare: Football.

“The way that supporters follow their favorite teams and players is evolving, and the Premier League is always looking for ways to engage with fans,” Premier League CEO Richard Masters said in a statement. “Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world.

Sorare managers can build their team of Premier League footballers to play in league-specific or global competitions. This new partnership expands the popular blockchain-based fantasy soccer game’s network to 300 clubs and teams worldwide.

“We believe that Sorare [is] the ideal partner for the Premier League, and we look forward to working closely together,” Masters concluded in a press release.

Paris-based Sorare has 3 million users worldwide and is valued at $4.3 billion. CryptoSlam’s data shows that Sorare’s trading volume is up 58%, with the Ethereum-based game bringing in over $1 million in sales in the last 24 hours.

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Michelai Graham

Michelai Graham is a tech reporter and digital creator who leads tech coverage at Boardroom, where she reports on Big Tech, AI, internet culture, the creator economy, and innovations shaping sports, entertainment, business, and culture. She writes and curates Tech Talk, Boardroom’s weekly newsletter on industry trends. A dynamic storyteller and on-camera talent, Michelai has covered major events like the Super Bowl, Formula 1’s Las Vegas Grand Prix, and NBA All-Star. Her work has appeared in AfroTech, HubSpot, Lifewire, The Plug, Technical.ly DC, and CyberScoop. Outside of work, she produces the true crime podcast The Point of No Return.

soccerSoraresports bettingFantasyPremier Leaguevideo games
About The Author
Michelai Graham
Michelai Graham
Michelai Graham
Michelai Graham is a tech reporter and digital creator who leads tech coverage at Boardroom, where she reports on Big Tech, AI, internet culture, the creator economy, and innovations shaping sports, entertainment, business, and culture. She writes and curates Tech Talk, Boardroom’s weekly newsletter on industry trends. A dynamic storyteller and on-camera talent, Michelai has covered major events like the Super Bowl, Formula 1’s Las Vegas Grand Prix, and NBA All-Star. Her work has appeared in AfroTech, HubSpot, Lifewire, The Plug, Technical.ly DC, and CyberScoop. Outside of work, she produces the true crime podcast The Point of No Return.