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TRADING CARDS & COLLECTIBLES

Signd, Scanned, Delivered: Memorabilia’s Next Wave

With Signd, every autograph comes with a QR code containing a personalized message for the recipient to keep forever.

There’s a new way for collectors to get more out of the signed memorabilia experience.

Signd aims to provide an exclusive experience that no other service can match when it comes to autographed collectibles. Founder Howard Margolies began the service when he saw that there was an opportunity to improve the signed memorabilia experience — not only for the fans but also the celebrity, or “Icons,” as the platform officially calls them.

Icons can range from athletes to entertainers. Current Icons on Signd’s ever-expanding list include basketball legends such as Sheryl Swoopes, Chris Mullin and Charles Oakley. Musicians include Waka Flocka, Mike Will Made It, and Ghostface Killah.

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The Signd Experience for Fans

When fans go to the Signd website, they can choose Icons specific to their desired industry for a one-of-a-kind experience. This includes not only a signed piece of memorabilia, but a special Tiffany-like box. Once the fan receives the box, they can open and read the collectible’s personalized message and view the box’s QR code. Once the QR code is scanned, it will open a video of the icon signing the piece and providing a personalized message to the recipient.

This is an improvement over going to an event and having a celebrity sign for you. Usually, you’ll go to an expo or a show, stand in line for hours, and only have a three-second interaction with them. With Signd, the fan gets a video that will last a lifetime and can be shared with friends.

The Signd Experience for Icons

Signd is providing a new stream for Icons to connect with their fans. They gain another avenue to provide autographed memorabilia rather than attending conferences or shows with thousands of people herded like cattle. This provides Icons, especially those who can’t make it to these events, another opportunity to connect with their fans.

Margolies is a 30-year veteran of the insurance industry and has seen first-hand the sacrifice athletes have made for their respective sports leagues. Margolies wanted to provide an opportunity for those who aren’t able to travel due to injuries suffered during and after their playing careers an opportunity to still connect with their fans. Signd provides just that.

Icons can sign up to be part of the Signd family by clicking here.

More than a Revenue Stream

To Margolies, Signd is more than a revenue stream connecting fans with Icons. Margolies is huge on charity opportunities and his actions back it up. Earlier this year, Margolies provided a veterans’ hospital with numerous signed pieces of memorabilia. He does this because he believes it’s important to be a part of the community and there’s no better way than through charity.

“We want to give back a lot to charity — embed ourselves in communities,” he said. “Not because we have to, but because we want to. It’s not always about money. Our office culture is going to require employees to donate two hours per month dedicated to a charity.”

The Future of Signd

Margolies says that he wants to expand Signd to international markets and Icons in different verticals. These verticals include television personalities, X-Games athletes, Gamers, and many more. Margolies would also like to provide different choices of memorabilia through Signd that a fan can choose.

Signd is less than a year old, but is accruing social followers through the promise of upcoming giveaways. Signd is active on Facebook, Instagram, and Twitter.

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